Tech IT Easy » Twitter

What’s social, anyway?

Kari Silvennoinen — Wed, 01 Dec 2010 08:19:04 +0000

The social networks are the latest Flash intro animations, the new tag clouds. They are everywhere. However, what is actually social about all these services? It’s a really valid question, because apparently everything is social these days.

One aspect to this is to consider the available social objects in the service and what interactions are available. As a simple rule, a social object is something that usually has an URL and is often serialized as an entry in an RSS feed. Also, often the actor who created these social objects is also a social object.

I just love this picture.

Let’s take Twitter, for example. It’s as “social network” as they come if you asked anyone. But once you start to think about it, it offers very few social objects and even fewer interactions with them. Basically there’s just two, the social objects are the tweets themselves or an off-linked thing in them. On Twitter itself you couldn’t really interact with the latter directly until recently with the new user interface that let’s you see some of the linked content on twitter.com, but that’s still hardly interacting with them. At least with the tweets you have two interactions: reply (discuss) or retweet (like).

In contrast, Facebook offers way more social objects and allows users to push many more into Facebook. However, the available interactions are often limited to textual interactions (discussing) and liking. Of course, the web is mostly a textual medium so it’s not a surprise that our interaction through it is mostly textual. However, the services and the technology and design in them really limit our interactions with social objects. You’re bound to fail if you just try to replicate Facebook and not think how people have traditionally acted in social contexts.

I would not count services where the only social objects are the users themselves as social networks. Because what you then have is essentially a contact list and e-mail and IM have been already done. In this way, I really liked Google Wave as it made the whatever the people were working on the main social object. It just wasn’t really good at it. Some of the “social” games qualify, only because they add a high score next to names in that contact list.

Another aspect is to consider the value to the user. It really isn’t enough just to depend on critical mass and then let Metcalfe’s Law do the rest, because Facebook already did it. This is probably the only reason LinkedIn is still alive – their value proposition is that being part of the network increases your chances with your career. Another example is last.fm, which promises better music recommendations. Ideally, the social network should allow the user to accomplish something regarding the social objects in a better way.

This aspect is also the one that is easy to get backwards. Adding a “social network” to a service doesn’t automatically add value to the service. It depends on the social objects and if the social network adds any value to them and the users. (As a sidenote, isn’t it a misnomer to say to “add” a social network, isn’t the social aspect always there, but you just “utilize” it?) Many of the various Twitter and Facebook integrations haven’t really increased a services value to me. For example, Spotify’s Facebook integration just lets me see somewhat useless information about what they listen to (unlike, say, last.fm). Also that the major Finnish newspaper shows on its front page what articles my friends have “liked” via Facebook has been less than useful for me so far (it just distracts). On the other hand, adding social features to a service like Nike+ sounds like it could improve a user’s motivation for running – there’s nothing like pure social pressure.

The third, and these days the most prevalent aspect is the value to the network’s owner. Of course, in the ideal world the network would be owned by the users, but we do live in a capitalistic system. The most blatant example of this has to be Apple’s Ping, which is essentially a social network to sell more songs on iTunes. The social objects are the songs, albums and artists on iTunes, which the users can interact to make them visible to their friends. And they can follow products (the artists). It’s just as sociopathic as you would expect from Mr. Jobs. One could argue that Ping is the “naked” social network, cutting all the happy-happy-joy-joy bullshit.

In addition to encouraging your users to pimp your stuff in hope of new business (like Ping and Zynga), the other value in the network is the value you get from an exit. Thanks to Metcalfe’s Law, your company is more valuable the more users you have – but you can also try to do something the others haven’t been able. No doubt many founders of the new, smaller social networks hope to have a feature that makes them the next YouTube, Friendfeed or Groupon. The danger here is of course fragmentation and the current players developing the features in-house (see Foursquare, Brightkite and others whose only magic component was location).

The most curious thing is that most “social” networks are forums where you limit the interaction of the social objects to a list of “friends”. The only way iTunes’ Ping really differs from Amazon’s venerable Listmania is that the latter is visible to all. Is it really social to narrow your world-view to just what your friends or companies who manufacture your favorite products share with you? Also, doesn’t it really bother you that these services are designed to let us socialize using their objects (products)?

Consider this blog post, for example. If this was a Facebook note, or a Buzz write-up, it would be mostly visible to just to people that I consider friends by each network’s definition of a friend. Even worse, the only people able to comment on this would be the aforementioned friends. It’s a brave new world.

The Annual Kari Silvennoinen is out!

Kari Silvennoinen — Fri, 17 Sep 2010 07:21:16 +0000

I’ve been on the road recently with very spotty wifi access and that’s when Twitter really breaks down. You’re left without context because most tweets aren’t self-standing but a link to a URL shortener giving no idea what’s going on. If you’re not knee deep in the “social”, Twitter seems like a mish-mash of ideas and links and bot posts. Then again, that what the web is: links to other places. However, how we use it and what we link to seems to have changed.

Yo dawg, I heard you like news aggregation so I put a news aggregator in your news aggregator so you can read social media while you read social media.

People are using services that make Twitter a duct-taped-together activity stream. I prefer to hear people’s ideas instead of being carpet bombed with bot notifications from the social media service du jour. But this isn’t exclusive to Twitter, Facebook took this further with web-wide likes and Facebook Connect. Your activity on the web is a feature on Facebook and they encourage you to dump everything there. Fortunately I can’t control what other people do, but a little bit of the Web dies every time someone publishes that stuff. That’s how I feel, but that’s the beauty of the Web: It’s a playground for experimentation. Too bad it feels like there’s not that much experimentation going on except on the business case side of the Web.

I rarely cross-post what I share/do on the various services. I don’t assume you’re stupid, if you want to know what links I find interesting, don’t expect them on my Twitter feed but on my Google Reader. If you want to know about my runs, I’m on Nike+. If you’re interested in what I read, or something else – well, there’s an app that isn’t Twitter for that. Sure, that’s more work for you if you want to know about everything I do but I don’t expect you to be. I don’t have to promote myself on the web – I have a nice day job and as a Finn I’m quite introverted anyway.

Also, if you guys haven’t yet figured it out – Google’s social network is the Web. And it will fail on your usual Web 2.0 metrics, because people don’t want platforms – they want applications. This is what happened with Google Buzz.

I ran a mile! Then I spent two hours promoting it on the web.

As I alluded previosuly, people use Twitter and Facebook as a make-shift Activity Streams because they just work well enough. Google Buzz was an early attempt to the next gen, but it failed miserably. It was complex, it was a platform and no one got the point. It offered advantages over Facebook and Twitter only on infrastructure level, not for the user. I’m quite certain that Google continues on this path, because there’s no reason to make a yet another Orkut when it seems that the future of Facebook and Twitter are activity updates. Better to control those updates than the services where they are published. Also, most of that stuff is just noise. In the future, the real business is filtering and exploiting those little snippets of information, not just dumbly showing them.

This hopefully could also mark the end of the dark age of “social media”, where we ignored the complexities of human social behavior and assuming that before “social media” everything was asocial. When someone can go and say that the end of social gaming is near because all gaming will be social – are you fucking kidding me? At what point in time were games missing a social aspect? Or did these guys only play Solitaire and Minesweeper? The Internet is after all a tool. It’s a delusion to believe we have required social enlightenment through Facebook when a compelling case can be made be against it. Repeat after me: you are not how many friends you have on Facebook, you’re not your LinkedIn profile, you’re not your fucking tweets, …

For example, Facebook gives us just one identity. This is by design and Mark Zuckerberg believes this is the right way to go forward. He and Facebook prefers that identity is our most low common denominator identity, probably so that they can sell more eyeballs to “targeted” ads. That might be reason why Facebook is boring, everyone is just showing their most bland identity they are willing to show to strangers.

On the web, people don’t always want to be “themselves” – or even social. Play some multiplayer games, preferably a FPS on a console – like Call of Duty: MW on PS3 – and you’ll quickly see the dark side of human psyche, also known as Greater Internet Fuckwad Theory. Blizzard tried to solve the problem as an engineering problem and attempted to force people to use their real names, this was very quickly shot down by users. On the internet, some of us want to be DeathSpank, the Orc slayer.

URL as a metric for social object’s value (Weekend rambling)

Kari Silvennoinen — Sun, 30 May 2010 07:13:13 +0000

A part in the series of just writing out an idea and rambling on it on this blog.

One of the core architectural big ideas of the web is that each resource, or web page has an URL or a link, and other pages can link to them. However, in the “social media” reiteration, these links are called “permalinks” in a strange doublespeak way as the ordinary Web 0.1 links were meant to be permanent as well and, instead, “link rot” seems to be more prevalent as ever with short-url services and other strange URL schemes.

I am of the opinion that we make a great injustice to discussion on the web by calling those things that hang on the bottom of web pages (and hence do have URLs) “comments” and, as non-entities of the web, only rarely have URLs of their own (even of the hash-variety). This is the second injustice. It is often that in these “comments” there are real gems, but you can’t refer to them with any direct link.

The worst offender, unsurprisingly, is Facebook, which from a cultural-historical viewpoint is going to be a huge black hole. It is in a stark constrat to Twitter, where each tweet has an URL. There are many social “objects” on Facebook that are completely inactionable and this is completely against the very nature of the Web. Technically, with stuff like Activity Streams, it’s possible to “like” a “like” and so on, but this isn’t possible from most social network tools’ user interface.

From the Web point of view, having URL for each tweet might be one reason why Twitter is gaining more steam and Facebook is struggling. Twitter is actively becoming a part of the Web, while Facebook is actively trying to turn the Web into Facebook (see Open Graph and Wikipedia-entry Pages) – this walled garden -strategy has always failed on the web, but it hasn’t stopped businesses from trying.

My thinking might be biased because I’m a firm believer in the open web and the idea that the web promotes openness and sharing of ideas, but not in the way Facebook has recently tried to open its users’ identities and “life streams” to the world. I believe the web is a great platform for collaboration and it’s a shame that while (as Tim Berners-Lee has pointed out) there is no shortage of URLs, we don’t give them out to all objects that live on the web.

However, the one exception that I’m willing to make are YouTube comments, which in number exceed the amount of information (with a loose definition of “information) in the library of Alexandria, but loss of which absolutely no-one would cry over.

Social web for the long-term

Kari Silvennoinen — Mon, 15 Mar 2010 08:53:31 +0000

Now that the biggest waves of Buzz hype are hopefully behind us, it’s a good time concentrate what Google Buzz actually is and what it isn’t. I have followed Buzz with great interest and I’ve previously talked about Jaiku, feeds and discussions on the web on general here. I even pushed Plaxo at one point, but they are pretty much dead in the water right now. I was couple of years off and a technology wrong with my prediction of sort-of real-time web in 2008.

In a way I view Google Buzz as a reference platform, like Google Wave Preview, instead of a finished product. Of course, because Buzz is right there in Gmail’s interface, it’s Buzz deserves to get all the critical comments about its launch it got. It could be argued that without exposing it to the larger public at start, it would have been impossible to get all those great ideas to make it better. One interesting thing to note is that most requested features for Buzz are UI-related. However, I’m more interested in what makes Buzz work behind the scenes, because if Google can get the critical mass behind this, things are going to be great.

It was again a sad example of the sorry state of technology blogging when Buzz first hit the web. In that little world that’s so enamored with Twitter, Facebook and status updates, it never occurred to anyone that Google was aiming much higher. One of the worst offenders was the serial-troll Lyons. He was followed with lots of others who came up with as lame puns in their headlines without actually figuring out what they were looking at. Instead we got petty lists of “fails” in Buzz. Yeah, on the surface that these Techmeme all-stars barely skim, Buzz might resemble Twitter, but the differences are pretty obvious from the start.

The attention spans are so incredibly short that that they have completely forgotten that even in this age of agile Web 2.0 iterative processes, things take time. This was probably best illustrated by this post, where the author totally oblivious to the lineage of Buzz claimed that

As always, time will tell whether this is a game-changer or just another Jaiku, the Twitter competitor that Google bought but never found a way to leverage.

In their defense, even Ars Technica got it wrong.

The only reason I can come up with why people associated Buzz instantly with Twitter was the simple user interface. Much more interesting comparisons would have been with Friendfeed (which kind of tried to do this in simple way), Yahoo Updates (which kind of tried to do this in a difficult way) or it’s genetical ancestor Jaiku (which kind of did this LBS twitter thing in a pretty nice package a good three years ago).

While I agree that Buzz is a rather odd combination of product/platform/project, I do find it exciting that Google has the resources to just try things. We are so early to this social web thing that if someone pretends that they know what exactly works, they’ll be proven wrong in a fortnight. Sure, I do agree that Google might be forgetting that what people want are applications and not technology (a mistake Nokia keeps on repeating, and one reason why they are so incredibly lost in the technology woods. Or like Yahoo, which just pumps out nice web tech with no apparent apps or revenue streams). Google has the money to experiment and the mindset to test things on a large scale. That takes balls. That’s what the whole world wide web was about in the first place, experimentation. You have to be pretty clueless if you take anything on the internet right now as granted.

Seriously, take a long view here. Even on the internet, you need some time to lay out the groundwork even when you’re working in the application layer. If you think about the 2,5 year timeline between Jaiku’s acquisition and Buzz, there were little hints along the way in many of Google’s products. To be able to have something like Buzz, Google had to first come up with a friend/follow system and a location system. You know like following other people on Google Reader and Google Latitude? The ADD-riddled tech bloggers were pretty hyped about Google Latitude and how it was going to kill Brightkite, Foursquare and other LBS services, but somehow Google Buzz failed to generate a single comparison to these services?

But all this is just technology. What about the revolution that I hope Google can pull with Buzz? What’s the beauty in Google Buzz? You only need to check Google’s API page for Google Buzz and you’ll soon realize that all the stuff behind what makes Google Buzz work are open standards, which enable pretty ground-breaking integrations that could just solve the mess discussion on the internet is right now.

As a sidenote, when tech bloggers complain how they can’t add this and that twitter stream to their Google Buzz timeline or how the tweets are not in real-time and all that, they would only need to look at that API and realize that because Google looking at the whole thing at much higher level, it’s actually the publisher who needs to find a way to enable a thing awkwardly called PubSubHubbub, and in that instant all the content is pretty much real-time. Of course, I have no idea if it is at all feasible to use PubSubHubbub in the scale of Twitter, but the point is that Google is not planning to have custom pipelines to Buzz, but to play with common, open protocols and APIs. Another point is that once your content works with Buzz, it works with any aggregator/social app that has decided to have that same common, open infrastructure.

So, instead of trying to centralize every user, every piece of content to their site, like Facebook and Twitter, Google has had the guts to try and harness all the discussion on the web to their service. It’s going to be a happy day when this post right here and all the discussion and the comment this might generate are all happily syndicated in Buzz.

The open nature of Buzz is not all news to some creatures on the web. On Twitter and Facebook you can follow and be followed by inanimate products and abstract brands and they can have pages and whatnot, but right now, to be able to take part in Buzz you need to have a Google Account and that means that you have to be a natural, real person and you shouldn’t have more than one account. This is pretty bad news to all the “SEOs” and other “internet marketing experts”. It is also excellent news and pretty amazing on this forcing-marketing-down-your-throat in this “social” happy place we call the web 2.0. Simply, that means real people and real feeds that try to integrate the real discussion on the web. All those @’s and #’s? What about real discussion with real threading and real topics? What about a renaissance of long-form personal publishing? (If you didn’t follow any of the previous links, please read this. I’m totally with DeWitt Clinton here).

The trick to make all this work and where Friendfeed and Plaxo failed is critical mass. I’m pretty sure that the guys at Facebook are really looking at Friendfeed again and rethinking what parts they should chop off it instead, because if Google can truly pull this off and make this pipe-dream of semantic and social aggregation nirvana that plumbs everything out of what it can get it social graph on work, Facebook has no other option than to open up and that’s pretty much the end game for them right there.

The technical challenge is really complex and it’s going to take some time until all the pieces are in place. Google has put their thing out in the open and it is now the publishers’ turn to do some back-end changes so that this discussion utopia can get its legs. I’m not expecting the social web to turn on its head in a day, but this is some serious stuff for the long term. The reason why I think Google can pull this off is that Google just needs to show ads on the web to make this worthwhile, Facebook et al. need to monetize every inch of their userbase. Google can, and it is in their advantage, to utilize open systems and not lock people in. And, hey, maybe things don’t pan out. Google has the cash to try something else.

Must Use Twitter Tools for Corporate Users

Anand — Mon, 11 Jan 2010 17:32:24 +0000

If you are new to Twitter then it’s easy to get confused with so many twitter applications out there. Further, if you are a business user than you may have no time to do research on the applications. We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I used many of the tools available in internet to manage my old twitter account.

With this idea behind I am trying to categorize the tools which may be helpful for our readers to use according to their needs. Here are some twitter tools along with the snapshots which impressed me and according to me will be easy to use even for a newbie to promote his/her business .

Buzzom Premium http://premium.buzzom.com/

Buzzom Premium is very newly launched application which allows you to focus in your twitter growth. It has many functions to choose from but more essentially its spam filter, scheduler and monitor. These are the three basic functions over which the application is build.

Direct Message is full of SPAM and it is almost unusable now. Thanks to various gaming applications and welcome or thank you messages. I like Buzzom SPAM filtering for DM. It actually makes this feature usable.

Buzzom also provides a great way to visualize your Twitter growth and network’s activity such as tweets, Retweets etc. The service also has the auto grow and follow system to increase your network’s size. Scheduler allows you to schedule tweets at certain time and control it by specifying its repeat cycle for future tweets.

2. Twonvert http://www.twonvert.com/

Twitter is all about 140 characters of words. People are already got use to expressing themselves in 140 characters with shorthand notation and some ingenuity. But that takes time and when you are in hurry, its more frustrating. With Twonvert you can easily convert your tweets into SMS shorthand language and allows you to say more with less characters!

3. Wefollow http://wefollow.com/

WeFollow is the directory of all the people in the Twitter, who have added themselves to the list. It provides an easy way for you to find relevant people in twitter and connect with them. You can find all short of people from celebrity to technologist in the list. WeFollow.com helps you use your time efficiently by making your people search easy and fast.

4. Twitscoop http://www.twitscoop.com/

Twitscoop is the service which lets you search the real-time trend in the twitter. Twitscoop uses the dynamic tag cloud to show the most talked topic in an interactive way. You can also search for related keyword and finds its popularity in the Twitter network.

Overall, it allows users to “Mine the thought stream” provided by Twitter. Twitscoop’s algorithm cuts every English non-spam tweets into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. Twitscoop can essentially be described as your real-time web’s monitor.

5. Twittercal http://twittercal.com/

Managing your calendar is very tedious. You may have to enter new task on the go and may not have access to web version of Google calendar. Now you can do that easily via Twitter, you just have to send a small tweet and it gets added to your Google Calendar.

It’s a free service that connects your Twitter account to your Google Calendar. Add events in a snap from your favorite Twitter client. Follow the 5 steps procedure to get started.

6. Socialtoo http://www.socialtoo.com/

Socialtoo is a paid service that lets you manage your twitter account by autofollow and unfollow tool. It also provides you basic statistics about your followers count and tweet count. It helps you manage your account and reduce the spam in your network.

It has interesting features like social survey that allows you to create survey that will allow you to understand your network much better.

7. StrawPoll http://strawpollnow.com/

Can you measure the sentiment of your network? Ets say you have 1000 people in your network, getting everyone’s opinion one to one is difficult. If you just want to measure if your network is Pro Apple or Pro Google, what do you do? Well Strawpoll is the tool you are looking for.

StrawPoll is the coolest way to follow the opinions of people onTwitter. It allows you to create poll and communicate with your network and understand their opinion.

8. TweetDeck http://www.tweetdeck.com/

Tweetdeck is the most popular desktop application for Twitter developer in Adobeair. It is very popular for its interface. It provides you a very easy way to maintain your daily twitter activities. Tweetdeck provides easy way to group your friends into different tabs and clean up the twitter stream. You can also search in the Tweetdeck and open a dedicated tab for the keyword; this allows you to track them easily. Recently, TweetDeck also has added TweetDeck Directory which is similar to WeFollow.

9. Stocktwits http://stocktwits.com/

StockTwits is an open, community-powered idea and information service for investments. Users can eavesdrop on traders and investors, or contribute to the conversation and build their reputation as savvy market wizards. The service takes financial related data and structures it by stock, user, reputation, etc.

User can add a set of specific stocks, save them to their own portfolio and limit the conversation around it or focus only on their favorite and trusted sources. Watch the whole stream or create your own filters. User can follow the best on the site, the best only in your areas of interest and in turn share your best actionable ideas. This is the best Twitter related financial site on the web does this in real-time.

10. TwitterSearch http://search.twitter.com/

TwitterSearch is the basic framework of the entire search engine that is present. It provides an easiest way to find out tweets related to keywords. It also has an advanced feature that lets you customize your query to find relevant tweets. It is small but powerful tool. Once you get hang of it, it can be your most powerful tool of all. Beside search, it was shows the trending topic which can be useful to get hold of the perspective of twitter.

To Actually understand how to use twitter to promote your business here is a link to an awesome article by Chris Brogan.

P.S : All the rankings and stats are based on my personal opinions and experiences while using them.

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An interview of a web marketing strategist: Michelle Greer

Jeremy Fain — Wed, 27 May 2009 23:33:41 +0000

My cofounder at Verteego Rupert and I met Michelle Greer in the line to the TechCrunch Party during last December’s crappy LeWeb Conference in Paris. Michelle was the sunshine of at-that-time very cloudy Paris for us: we could discuss blogs (see Michelle’s blog), Twitter (follow Michelle here), hot startups, online business models, web marketing, as well as music, France, the US, blablabla

Since then, Michelle being based in Austin, Texas, we’ve been keeping in touch and I couldn’t resist introduce you guys to Michelle Greer, a great professional as well as an amazing person. Plus, I’ve become lazy writing blogs just myself with me and I, so here Michelle goes:

- Hey Michelle, could you please introduce yourself?

My name is Michelle Greer and I am a web marketing strategist here in Austin, Texas. I love good movies, traveling, funny people, skiing, tennis, yoga, and using the web to connect people.

- what is it to be a web marketing specialist? The web has become such a broad universe: what exactly are your areas of expertise?

I’d say my specialties are copywriting, community building and social media. Whenever I write something, I think, “What would my intended audience want to share with other people?” I also understand social networking tools well, so I like using them to create fun campaigns for people.

- who are your typical clients: startups? large corporations? …

I don’t like the bureaucracy of large companies. The money isn’t worth it because you can’t accomplish anything without six people’s approvals. I also don’t like how most large companies do business, because it’s about growth instead of value. Right now I am in charge of the Twitter contests for @NameCheap and marketing for Interspire, a community-built software company used by small businesses around the world. They aren’t complete startups, but I have access to the CEOs, and I like that.

- what value do you bring to your clients: traffic? revenue? search engine optimization? improved conversion rate? enhanced visibility on social networks?

Customer service is the new marketing. I as a marketer am one person. Whether its NameCheap or Interspire, if I make customers insanely happy and then ask them to leave reviews online, they’ll do it. The advantage of using someone like me is that I value being able to sleep at night knowing that I did a good job over pure cash, and customers know that. It’s amazing how many companies do not understand that if you just take care of people, they want to see you succeed and they’ll send you customers and leave good reviews for you online if you ask them to.

- what is your secret sauce: what makes people absolutely want to work with you and no one else?

I can speak geek and speak to normal people. It’s important in my line of work and most software salespeople and marketers are very deficient in their technical knowledge. I also enjoy pushing the boundaries of what people think social media is for. It’s not about talking–it’s about doing!

- you have become quite a famous blogger: how did you come to blogging?

I hated my job at the time and wanted to get my name out there. My boss would rewrite everything I wrote, even though he knew nothing about writing. I felt like I had nothing to show for myself.

- do you think micro blogging has killed or will kill blogging?

No. If you look at what is often tweeted, it is links to blog posts. There’s only so much you can say in 140 characters.

- what are your 3 favorite blogs and why?

This is hard. I like gapingvoid.com, mashable.com, and treehugger.com. I will probably think of six more immediately after sending this interview.

Thank you for your time Michelle! Looking forward to seeing you in person again, in Texas maybe?

Michelle Greer was interviewed by Jeremy, who didn’t get paid for it! Look, Tech IT Easy isn’t even mentioned in Michelle’s favorites…

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Join me on Blellow!

Vincent van Wylick — Mon, 16 Mar 2009 08:42:04 +0000

After reading this Techcrunch intro, I just joined Blellow today. While I’m not much of a bandwagon guy, as far as social networks are concerned, there are a couple of reasons, which I vocalised on this blog, why I dig the idea of this social network.

A short history of my adoption of social networks

When I started coming on Twitter, I was excited about creating a Hive Mind. What attracts me about the internet, blogging on Tech IT Easy, and social networking, is that it can be similar to forming neural connections between smart nodes, much like in your head. Twitter didn’t deliver much on that promise so far, however, because, even though there are a heck of a lot of smart people on the service, it’s very difficult to manage that data, let alone make it useful.

Friendfeed is another service I use and have written about. Two things that attract me about it: Friendlists, which allow me to segment my interests and social circles. For instance, I have a Tech IT Easy friendlist where I just see all the Tech IT Easy bloggers and their twitter-updates—many of you probably didn’t know that—allowing me to keep up to date, at a glance, on what these smart guys are up to in their lives.

What I also like about FriendFeed is their rooms, which allow me to focus on specific content like apps, and ask questions to an audience interested in that same content. The downside: there is no real working index for rooms, you just have to do a dedicated site-search on Google , I guess.

Let’s get to Blellow!

The service isn’t on the same maturity level as Twitter of Friendfeed yet, which is also partially why I’m asking you to join me. For instance, I cannot yet search for friends whose email-address I have (and I also hope they add searching for Twitter-contacts, like FriendFeed has). Following is a short commercial, which you will have also have seen on Techcrunch.

[youtube=http://www.youtube.com/watch?v=kTV6fCo92xI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1]

What Bellow does is the following:

Instead of joining a stream of content, which grows exponentially with more users, you can just focus on groups that specialise on content like SXSW 2009, Apple, B2B marketing, Photoshop, etc., etc., you get the idea.
You can create private streams between a select group of people, sort of a private IRC channel, if you will.
When you create your profile, you have to add a lot of info about yourself, hypothetically allowing people to search for keywords and finding a kindred soul. The video shows a freelance flash developer searching for other developers on Bellow and getting the advice she needs.
Other things it also allows, but which are underdeveloped, is search for jobs and projects. Sort of like e-lance, with the added benefit that you get to see what people say before you hire them.
Meetups are another feature, but are, as usual, focussed on the US only, leaving us “old-country” Europeans in the dark.

That’s it! A short review of the first 30 min., I spent there. But hopefully I get to see some familiar faces soon!

Vincent

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