The Future of Television, Facebook it isn’t.
I don’t know if anyone of you caught the CNN+Facebook stunt two days ago, where the, I guess burial (?) of Micheal Jackson was shown live on CNN.com, next to a stream of Facebook status updates on the same screen. If I say “Micheal, we LOVE you,” I think you get the general idea of how that went. The CNN-part was beautiful, don’t get me wrong, Stevie Wonder was singing and he rocked. But somehow those two, Social Media with Old Media, didn’t seem to mix at all.
In the Netherlands, when I grew up, we had a TV-station, called The Box (later bought up by MTV, which now has a Music-TV-monopoly in the Netherlands), which allowed people to sms in and request songs. That later evolved to a system, that still exists, I think, of sending messages via sms to the channel, which would play while a song was playing. If I say “Dutch boy or girl, I LOVE you,” I think you get the general idea of how that went.
I can see the attraction. It must be incredibly addictive to try and get your message on the air, to get your 140 characters of fame. And it felt exactly the same with the Facebook+CNN thing, where it seemed more like Facebookers were competing for air-time with themselves and with the unforgiving flow of the live-video station.
As a TV-sceptic—I’ve stopped owning a TV as an adult, and switched to the more geeky (I know…) XBMCs and the internet—I would be more than happy to see this medium go, but I also understand that this 79 year old tradition of sitting absolutely still with a TV-dinner will not go without a fight. The Micheal Jackson + TMZ scoop aside, Big Media still has a higher budget to be quicker and (maybe!) more relevant than small & new Media alternatives are.
Is the Internet the direction to take, however? I think I just made a case that the, still addictive quality of a few seconds of fame (Twitter is the perfect example that we haven’t evolved passed that yet), makes for a somewhat effective marketing strategy for Big Media.
I think that TV is also relentless and monotonous. It does not allow you to switch contexts, it’s a non-stop flow of information, and it doesn’t care about making you waste 15 min. of each hour with senseless advertising. In that sense, it is the complete anti-thesis of the Internet, which has already delivered on the promise of complete user-control (compared to the Old status quo, at least). TV doesn’t care about you, except for your continued presence in front of the tube, and while Internet companies really want the same, we at least have found ways to get around that.
In that sense, I think that anyone with some sense of wanting to keep control over their own life, will continue to turn away from TV. I like watching it, don’t get me wrong, but on my own time and without commercials. The future of Television will either to stay unchanged, reserved for the traditional folk too tired to want to think / interact, or it will be a mash-up of video (e.g. I have 3 min. to waste, I want Stevie Wonder only, without the MJ burial thanks, and on my watch television.)
End musing.
Vincent (can’t stop signing my name, sorry, (my) blogging feels more like writing a letter than anything else.)
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