Posted on April 4, 2011, 17:27, by Vincent van Wylick.
Positioning is a marketing concept that is expressed through verbal, numerical, and visual cues. As such, it is easily identifiable, if you know what to look for. But the fun is less so, if you try to do it yourself. Let me give an example of what positioning is. Last night, I’m waiting for a [...]
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advertising,
adverts,
branding,
commercial,
marketing,
metrics,
non-verbal cues,
positioning,
psychology,
repositioning,
verbal cues1 Comment |
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Posted on October 16, 2008, 11:41, by Vincent van Wylick.
Let me start by saying that we are passed the age of positioning, a concept that was pioneered as the 5th P, by the authors Ries & Trout of the book, fittingly called “Positioning: The Battle for Your Mind” Rather I think we are in the age of 2 C’s: Conversation & Customisation. Before I [...]
