Facebook’s power grab of the social web
Seems like Facebook is teh new evil. The new Microsoft of the nerd epic. The biblical mark of the beast, the Windows-logo, has been replaced by Facebook’s like-button on a website.
But seriously. Facebook’s grab of their users is getting quite out of hand. Exposing more and more of stuff that could be argued to be personal information, pimping that stuff to other sites and companies… it’s not cool and it’s pretty dark in the grey area of abusing their users’ respect. The “evolution” of Facebook’s concept of privacy was best illustrated by Matt McKeon’s neat infographic.

You know these pics as lolcats, but majority of Facebookers just think they are cute.
If you look at the new things Facebook is developing it’s easy to start thinking what are the real benefits to users? It’s all just exploitation. But that’s just the business model for web 2.0 social. Companies are willing to pay a lot to know what their target demographics like and how they behave and lots of other metrics that supposedly make their marketing more effective. They also want to have “presence” on the “social”. I have no experience with marketing industry so I’ve no idea how well this works.
Many internet pioneers were against any first legislation involving Internet, because the Internet was somehow “different”. They felt that these laws would restrict the “freedom” of the whole Internet. Yet, it’s clear that at least our consumer protection and privacy laws are not good enough. The German Federal Minister of Consumer Protection sent a letter to Facebook where her threat was that she’d get out of Facebook if Zuckerberg and his company don’t start to respect users’ privacy more. Seriously, is this how toothless even European consumer protection agencies are against Facebook’s rampant power grab?
One of the weaknesses of Facebook is that they’re centralized. This is why Google, Yahoo et al are working hard on social web that’s distributed. The problem is that this is not a competition where the best technology wins. So what if “web industry leaders” are quitting Facebook? Most of the Facebook’s userbase don’t know who they are and don’t care.
The strength of Facebook at this point is that it’s what pretty much everyone and their parents know how to use on the web. Even otherwise computer illiterate people feel at home with Facebook, like the ReadWriteWeb’s article on Facebook that people ended up when they searched for “facebook login” on Google demonstrated. Whatever the pioneers, early adopters, or any other web power users do to create “anti-Facebooks” does not matter, especially on the short term.
The internet has always been a scary place for newbies and it’s a shame how easily scammers can use Facebook as an attack vector. All the groups and pages that advertise free Farmville cash or an iPad for just doing these simple steps that compromise the whole computer… The problem is that it is difficult to distinguish these from the marketing agencies’ competitions on who can create the most “liked” “viral” astroturfed page and also by the simple fact that people tend to trust their friends’ judgment so these scams can get easily spread through the “social”.
From the web power users’ viewpoint the future is either a more interactive web, or the wet dream of every SEO and internet marketing expert – a web that stinks and where its users are just a crop for marketing analytics. We are idealistic and tend to believe in the power of technology, but the web is a commercial venture. Google isn’t exactly our friend (not even using the web 2.0 definition of the word), but it looks it is in their best interest to push for the same cause – a more open web.
It’s not that Google and others are doing this out of kindness for web users. It just makes business sense for them, Google makes money when more people use the web. And it’s not like Facebook is inherently evil – the exploitation of their userbase is a natural progression for any social network business, especially because their users are not willing to pay for the service in any direct fashion.
We can’t bluff Facebook about quitting our accounts, because we are not going to hurt ourselves here and they know it. For its users, Facebook does add value. But, there are limits on how much they can exploit this fact. What Google and others are trying to do is make Facebook redundant, unnecessary – but they’re still far from this goal.
This is why I would expect more from the people we have appointed to take care of our personal information in the society, the different national and international data protection agencies. Not just empty threats like Mrs. Aigner’s.
2 people like this post.
Maybe I’m a case apart, but I have become both a consumer of iTunes Apps and have recently moved between two countries, the Netherlands and Luxembourg. Until recently, my account used for consuming iTunes content was Dutch. Now, I decided to switch the payment to a Luxembourg credit card, which required me to change the address in Itunes to Luxembourg as well.
I’m no lawyer, my only exposure extends to our company law activities at my workplace and past legal battles regarding farming ground and such—did you know that as a farmer you can let you cows graze on someone else’s lawn and if he doesn’t object, you can argue that you are the owner? At least in the Netherlands, this happened to my family once.
Read today about a new service in the Netherlands that is doing very well. It’s called doehetzelfnotaris.nl, which translates roughly as ‘Do-it-yourself Notary,” and has already attracted 13,000 visitors since it launched 2 weeks ago (for NL, that’s a big deal). By allowing you to automatise certain services, like preparing the contracts and wills, it claims to save you 30% of the price of having a notary take care of these things. Needless to say that during these financial troubles, people like it when they can save some money.
This in reference to the accusations (1, 2) that Techcrunch made towards Last.fm, which have been criticised by many, not least by Last.fm and CBS itself. For those that haven’t been following it, accusations were raised at Last.fm for sharing (private) user-data with the RIAA, the US institution best known for suing old ladies for sharing music on their PCs. Recently, CBS/Last.fm issued another statement that these accusation are completely false. More recently, today in fact, news was released that the Last.fm founders quit. Now, I, as a blogger and not a media-person (there is a difference), don’t think that this last piece of circumstantial evidence bodes well for CBS/Last.fm.
My 








