Posts tagged: cinema

CeBit 2010: On 3D technology and its commercial potential

This year, I had the chance to visit CeBit 2010 for the very first time. It was an anticlimactic experience. Being raised with reports of CESs and Macworlds, you can’t help but hope to stumble on the next big thing, but what I was confronted with what had the air of a dusty town ripped out of a Western movie after all the gold diggers left for fairer grounds. In this case, the gold drought is the recession, and the aftermath (to me) appeared as a number of very empty spaces and the remainder seemingly under-budgeted, not “2010 innovative” but 2007 innovative, and with a big sticker on their back saying: “I’m under-confident, please buy something!”

To me, the most interesting technologies were 3D and a massage chair that took me under for 20 min. The biggest news story, however, was USB 3.0, a sad state of affairs if 2010 is marked by a tiny, soon to be in every computer, plug (no matter how fast that damn thing is).

Ignoring the massage chair, which I can’t recommend enough, 3D was the hot topic, inspired by, of course, Avatar. Everybody, from Nokia to Nvidia, appeared to have something related to 3D. They mostly had excuses for it—Nokia was pimping its high bandwidth infrastructure for 3D content aimed at TV & telephone providers; Nvida was pimping its 3D shutter technology for consumer PCs; Frauenhofer Institut was pimping its glasses-less 3D technology; and more and more and more—but my end-conclusion, also after trying to explore the potential for a revolution that was Avatar, was that 3D is an excellent gimmick that will draw a crowd to your stand or cinema, but will leave you disappointed 2/3 times.

Ironically, Nokia had the most impressive display of 3D, showing it off on a 15,000 euro JVC flatscreen. When asked for details, however, all they could tell me was the price of the TV and that their bandwidth technology was not for sale to the “likes of me.” Very arrogant, those Nokia folk and it wasn’t just the 3D guy either… Nvidia’s shutter glasses also worked well and I see a real potential for 3D gaming. Frauenhofer’s glasses-less 3D-TV… pah! The problem with 3D is that it’s so easy to do it badly and 3D without glasses is far from ready. 3D with glasses is far from ready!

I don’t get the obsession with not wearing glasses either. First of all, they’re roomy, which means that you can wear them over existing glasses, they won’t make the claustrophobic more claustrophobic, and they’re disposable. Putting on glasses in the living room is kind of like turning off the light when watching TV.

Last, but not least, I liked lcReflex, which developed an interesting, if not very portable contraption, that makes applications on a computer screen three-dimensional. It involves something they call a Stereomonitor, two screens joined together at a 90 degree angle (one front-facing, one on top facing down) and a semi-transparent mirror in the middle. Put on glasses and you can manipulate an image of brain in 3 dimensions, which should be very interesting for, eh, brain-scientists and playing 3D Tetris.

What’s fairly clear is that we are very close to having 3D in our living rooms, whether it’s for playing games or for watching (selected) TV-shows and movies. But 3D has the same problem that HD-DVDs and -TVs have, which is that it’s insanely niche. You can’t play everything on it and you need some pretty expensive equipment to play it. That combination doesn’t justify much of an investment in it.

The best chances for success belong to companies like Nvidia, which produce consumer-priced solutions for consuming content. Add to this that it is (relatively speaking) fairly easy to convert digital content from 2D to 3D. I very much see the next stage of gaming to becoming 3D.

I’m much more bearish on video-media. Great that cinemas have found a new revenue stream to subsidise their troubled existence. Great that 7 out of 10 filmmakers are considering to make their next film in 3D. I don’t think cinemas have to worry about living rooms competing with them on that level anytime soon. While the need for a big screen to enjoy 3D is a myth well-worth breaking (and it soon will be in gaming), it is still a powerful way to experience a movie and something you can sell at €/$ 15 a pop. Home-entertainment still has the expensive technology problem and the fact that BluRay DVDs simply aren’t selling to anyone except Playstation 3 owners.

As mentioned, 3D’s gimmick power is strong, but that will wear off after having 3D technology in your living room and hardly any media to consume on it. It’s much better off in cinemas where the growing few pay a few bucks more to see space debris floating above their heads, or on consoles where the price of a 3D add-on is hardly more than buying a Guitar Hero guitar.

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Avatar – a review of its technologies and message

This movie was one I anticipated for some time. I’m a Sci-Fi geek, a movie freak, and a Cameron disciple (ever since Terminator 2). Most important to me today however: seeing whether the world of cinema was about to change forever… or not. My review will *not* be about the story, but about a number of themes it addresses, namely the 3D experience, motion capture, and (some spoilers) it’s environmental message.

First, the 3D experience. I’m afraid I didn’t like it very much from where I was sitting. And that I learned is one of the keys to watching a 3D flick, you have to experience it just right.

A couple of thoughts on the human experience: You have to wear glasses, you have to sit in the right place, and no one can pass the screen to go to the bathroom or else all is destroyed.

  • The glasses: there are generally 2 types of glasses used in 3D cinema, active ones with shutter technology, and passive ones, which are just like regular, slightly over-sized sunglasses. I used the latter. Having biked for 30 min. at full speed just to get to the cinema on time (that’s how geeky I am about this), I found that sweat really didn’t agree with these glasses. The cinema provided me with one of those alcohol drenched tissues, but that definitely didn’t last me through the two+ hour movie. For the rest, I found them a little dark and the image without them was a lot clearer, though of course not meant for regular 2D viewing.
  • Sitting just right: so I arrived to a packed cinema, meaning that I had to sit bottom-center-right and also that I have to try to see the movie again in a more empty cinema. To me the viewing experience definitely seemed sub-par and I will have to research optimal placement prior to seeing my next 3D movie.
  • Other people’s bladders: so a couple of things disrupted the experience: my seating position, the subtitles, and people passing the 3D screen to go to the bathroom. The latter seemed to disrupt the image physically with the light of the entire image actually changing, and my thought is that they must have disrupted the beamer in some way. And while the subtitles seemed to float as much as the rest of the objects (see next paragraphs), they took away from the illusion of staring into a wonderful 3D world at times.

Generally, I think that Avatar should actually be viewed in an IMAX theater, which has a far larger screen and is designed for 3D, and not a regular cinema converted to 3D, which seems to be all the rage these days. And while dubbed movies kind of suck, I think it may be a better choice for people like me residing in a non-English country.

THE BIG QUESTION: So how was the actual 3D? Apart from the qualms I mentioned, actually pretty interesting! A few years ago, I watched Superman Returns at an IMAX, which required me to put and take my 3D glasses on and off as a green or red symbol appeared on screen and that sucked. But for Avatar, I could keep the glasses on all the time.

The 3D itself wasn’t the pop-out kind either, rather it was like you were looking into a window at 3D objects. In one scene, Sam Worthington’s character was exploring the alien jungle and looking at some exquisite flowers and it felt to me like I was standing opposite him looking at the same objects, which was nothing short of amazing!

I liked 3D a lot in slow scenes like this, but fast scenes such as battles were a little harder to follow. Cameron tells one hell of a story though, which drew you into the picture regardless.

Topic 2: Motion capture
The actual revolution that this movie is supposed to herald is the new kind of motion capture used, called performance capture. As far as I understand it, it allows for a few innovations in film making: accurately capturing face movement, having real characters interact realistically with virtual ones, and, for the camera person, seeing in realtime the result of the performance capture through the camera’s viewfinder.

THE BIG QUESTION: did it work? Hell yes!!! You notice it first with the female antagonist, Neytiri played by Zoe Saldaña (I had no idea!), who is completely “performance captured,” and whom you fall in love with within a few minutes. Her face shows an amazing range of emotions, from anger to joy, that demands an emotional response from the viewer. The last time I found myself infatuated with a virtual character was in King Kong, where I felt real sympathy with this fantastical character that Peter Jackson brought to screen.

Topic 3: the environmental message (limited spoilers ahead!)
Yes, one of the strongest themes of this movie was preserving a planet, respecting it’s inhabitants, both plant and creature. It was very powerful, I thought, but some people may consider it as preachy.

The problem with this message is that following it would require us to abandon 99% of our technology and return to a lifestyle more connected with nature and I’m very sceptical that this could ever happen, certainly not in time for this century’s crisis.

What Avatar manages to show is that the human race, through it’s relentless need for progress and profit, will always end up destroying that which exists in order to create something new. Avatar condemns our race to a “dying planet” and it can’t send a sadder message than that.

In Conclusion:
Above all, Avatar is an Action and Sci-Fi flick, and a good one at that, but it also makes you think, which many of Cameron’s movie seem to do. Definitely a re-watch for me, both on the silver and the small screen.

Rating: 7/10

Vincent
(p.s. minus the added formatting and picture just now, this post was written on an iPod Touch, forever dispelling my notion that typing on a touch screen is impossible. It did lead to some typos & grammar errors, mostly caused by it’s 95% useful predictive spelling engine.)

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Some thought-inspiring podcasts for you, which you may or may not have heard of

subscribe_to_brain1.jpgThere’s talk on the web about “thought leadership” (I prefer the term “thought inspiration”), so I felt like writing something about what sources, podcasts this time, inspire thinking with me. An obvious example would be TED, which I think most of us know, but today I’ll list a few that I listen to regularly, which you might not.

Here goes:

  • The New Yorker’s Out Loud series: I find myself listening to a variety of topics through this 10 min. podcast, from Barbar the elephant and how its idea was inspired by French colonialism; to the murder of Russian investigative journalist, Anna Politkovskaya; to the history of (the horrible) auto-tune, which can make anyone a vocalist.
  • Big Ideas, which is a Canadian educational broadcast on iTunes, and basically showcases some excellent lectures on topics ranging from: the sense and senselessness of stretching; to Naomi Klein on her book, The Shock Doctrine; to author Robert J. Sawyer on why Star Wars shouldn’t belong to the science fiction genre and is actually quite a devolution to that genre.
  • Scene Unseen, in which two students of film go back and forth on movies that came out this week, as well as picking some pretty damn interesting DVDs to watch. A must-listen for film-lovers!

Of course, there’s also iInnovate, Stanford’s Entrepreneurial Thought Leaders, This American Life, and the, now finished, Game Theory podcasts, some of which I’ve written about before on this blog, and which are most definitely worth checking out.

As might be clear from this selection, to me, thought inspiration (or leadership) can come from all kinds of directions, not just technology or business expertise.

Have some podcasts that you find interesting? List them in the comments!

Vincent

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A (Sci-Fi inspired) vision of Facebook's (or equivalent) future

OK, admittedly I’ve gone a little Facebook-crazy, ever since I joined the service ca. 2 years ago. Not Twitter-crazy, as in adding millions of friends, but an infatuation based on real value, the ability to organise activities and communicate with long-lost friends. And definitely not as crazy as the future I envision for Facebook or what I call *real friend*-based social networking™.

Phase 1, five years from now: Real-time

Imagine Google talk’s new innovation, video chat through the webplayer. Also imagine perhaps the most annoying internet-phenomenon of all: “voyeur TV,” made most famous (to geeks) by the likes of Justin TV and other Lifecasters, not to mention Survivor and Big Brother.

Where I see Facebook going in just a few years, is that you tune into a profile and if your friend allows it, you see a live feed instead of a static picture. Already, when I met old friends in Maastricht a few weeks ago, I thought how cool it would be to track a person’s physicial changes real-time on Facebook, instead of seeing what they *want me to see*.

The flaw: most people aren’t that comfortable showing unfiltered feeds. The opportunity: everyday, we’re becoming more accepting of the lack of privacy that the internet provides. The reality: probably a mix of both, where users give consent and only operate the camera when they feel like it.

Phase 2, ten years from now: in your living room

Picture the two innovations that Apple has essentially made mainstream. One, a camera in every electronic device. Two, training users to abandon the keyboard, through the iPhone and now multi-touch gestures. Repeating something I wrote before: this video-review, where a journalist compares typing on the EEE PC vs. the iPhone, at insane speeds in an all-terain vehicle, was really eye-opening how well that “virtual” keyboard works on the iPhone. So much for my first post on the iPhone app-store, that “the iPhone is just for games“…

My vision of a connected society in 10+ years is not that we all become experts at typing. The PC has always been designed by and for geeky engineers and we’ve had to put up with it because there was simply no other choice. Instead, I see every TV, every device perhaps, internet-enabled, in which we manipulate by simple gestures, a shake perhaps, the push of a single button…

In the future, I see people turning on their TV and tuning into Facebook and chatting with their friends as if they came for afternoon tea.

Phase 3, twenty years later: holofriends

In “Avatar,” the new movie by James Cameron, 13 years in the waiting, the story is that people use avatars to explore strange new worlds. In the real world, James Cameron is developing technologies that can capture actors’ facial expressions to the nth degree, and offer a real time preview into how that would look like post-production. Take that together with ca. 2000 cinema screens in the US that have been converted to 3D and perhaps you see where my thinking is going. In a few decades, both the motion-capture technology and the 3D one will become affordable, already 3D filming is a matter of tying two HD-cameras together, and eventually 3D screens will come to our living rooms,… perhaps enabling us to see and interact with hologram friends from Facebook?

Imagine, jogging with a Facebook friend, having your mom “virtual hug” you after you were dumped, having virtual se… ok, now I’m going to far!


Phase 4, fifty years into the future: I’m alive, I’m alive!!!

In the future we will be able to speak to dead friends and family members. Morbid? Perhaps it’s better expressed as, in the future we will live forever, at least digital versions of us.

But perhaps the 300 MB sized data encompassing our brain, as envisioned in the Battlestar Galactica sequel, Caprica, isn’t quite so realistic. Instead, a $100 million Paul Allen foundation, called the Allen Institute for Brain Science, is using digital technology to slice, dice, and capture what our brains are made of. It’s quite sad, because so far they are finding that the data is so excessive and so “personal” (every brain is different!!!), that they don’t yet know when, if ever, they will have finished capturing the brain.

But what is certain is that, eventually, we will develop an understanding of what makes us tick, and perhaps, perhaps, develop technology to transfer our memories to a machine. And when that happens, what’s to stop people from signing up to live forever? And imagine the pressure then coming from friends and family members to experience those memories one last time, and again, and again. It would be the rebirth of a more morbid social network, finally.

Final thoughts

None of this has to be Facebook-powered of course. But there’s no denying that wherever the internet is going, it will be built on more interactions between people, between real people, not these quasi-friendships strangers make on Twitter, mostly for selling and customer support purposes. And right now, as far as those *real* relationships are concerned, Facebook is king.

The end… or the beginning?

Vincent

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Hitchcock / Truffaut and experimentation

This week a Dutch commission on the banking recession to came to an end. Their conclusion: banks should be more customer-focussed (translated article). Wow… If there’s anything this crisis has shown us is that during times of crises, creativity takes a dive out the window. Because I’m pretty sure that people were talking about more customer-focus back when the Lehman brothers went out of business.

Just briefly, before I go on to a more pleasurable topic. Wired Magazine last month had an article on what they identified as the cause this whole crisis: the gaussian copula function (depicted above), invented by a man named David X. Li, which made it possible to model risk down to a simple number, allowing for any idiot out there to label an investment as an affordable risk. As the article states, Mr. Li won’t be getting a Nobel anytime soon, but it only serves to illustrate a simple point: money makes the world go round, and more specifically, money makes the world of finance go round. Banks, until recently, had a nice little formula that allowed them to make money. Now they don’t. Will that formula be found in increased customer-focus, I don’t know. But I do think that we need a better understanding of the complex variables that play a part in our globalised economy, and customer focus alone won’t do the trick.

OK, rant over. My stance for this recession remains: work harder and smarter… and don’t watch the news.

In Hitchcock / Truffaut, Hitchcock tells the story of One-Round Jack, a character in an early film of his, The Ring (1927). Here’s an excerpt from the interview:

A.H. In those days we were very keen on the little visual touches, sometimes so subtle that they weren’t even noticed by the public. You remember that picture started on the fairgrounds. There was a fighter, played by Carl Brisson, and he was called One-Round Jack.

F.T. Because he knocked out his opponents in the first round?

A.H. That’s right. And in the crowd, watching the barker, there was an Australian, played by Ian Hunter. As the barker in front of the tent urged the crowd to go in, he had a little flap and could look back over his shoulders to see how the match was progressing. He used a sign to indicate the round number to the people standing outside. We showed volunteer fighters going into the tent and then coming out holding their jaw. Until Ian Hunter goes in. The seconds were sort of laughing at him and they didn’t even bother to hang up his coat. They just held it, thinking that he would never last more than one round. The match started and I showed the expressions of the seconds changing. Then we showed the barker looking in at the match. And at the end of the first round the barker took out the card indicating the round number, which was old and shabby, and they put up number two. It was brand-new! One-Round Jack was so good that they’d never got around to using it before! I think this touch was lost on the audience.

We all know that Alfred Hitchcock went on to become a great filmmaker, but even he started small, experimenting with different effects, like the glass ceiling I wrote of last, until he understood the effectiveness of his medium. It’s an attitude that I greatly respect, and try to implement both in blogging and my work. You can’t achieve great things without breaking a few eggs.

There’s a pretty entertaining TED video here with the stereotypical mad scientist, Cliffort Stoll, in which he says:

“The first time you do something, it’s science. The second time, it’s engineering. The third time, you’re a technician. I’m a scientist, once I’ve done something, I do something else.”

That’s a philosophy I can also respect.

Back to banking. I think that what is customer focus has changed much over the generations. According to my father, customer focus is having a bank outlet + friendly smile in every neighbourhood. More deeply, back in his day, a bank would contribute more significantly to buying a house, funding well over 50% of the purchase price. I’m not sure how the latter has changed now, but I do now that what is called “customer service” has simply moved online. I haven’t seen the inside of a bank in months and I don’t miss it. To me, customer service is having more payment options, much more innovation, as well as for all transactions, no matter how small or large, to be free, instantaneous, and unencumbered by national borders or currency. I want to see the day where all transactions go via a single device in our pocket. I’d also like to see more funding for things like housing and startups, of course, but I know that a certain measure of reality needs to be in place for that, i.e. how credit worthy is your customer.

I think that won’t be able to count on banks much until they replace the faulty mechanism that was either the gaussian copula function or another one, allowing for banks to regain their profitability. I think that this will entail making mistakes and that room needs to be allowed for that. That banks are supposed to be customer friendly, goes without saying, but that banks are businesses that need a solid balance sheet, goes without saying too.

Went a little overboard there on the text. Sorry about that. Hope it’s readable / entertaining.

Vincent

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Hitchcock / Truffaut and the future of the moving picture

If you look at the world of video now, there are a number of trends that reign:

  • The shift from TV to web (Youtube, Hulu, iTunes Video, etc.)
  • The shift towards gaming, aka interactive video
  • The shift towards 3D cinema
  • The unabated reign of piracy, which means that content-producers have to look beyond traditional media.
  • The relative affordability of the home cinema.
  • The rise of televised serials on par with movies in terms of budgets, screenplay, acting, and other qualities
  • Something else? Please let me know in the comments!

It kind of makes you wonder whether cinema as we’ve known it is ending. Is cinema, in its constant drive to innovate, losing those things that made it great in the past? It took me something like reading “Hitchcock / Truffaut” to come to the conclusion that that is not the case. As the web2.0 boys like to write, “Shift happens!”

Case in point: when Hitchcock started making movies in the 1930s, they were silent. To give the effect of the sound of a man walking back and forth in the room upstairs in “The Lodger,” he used a glass ceiling. That’s right, you could actually look through the ceiling and see the feet of the man. Today, even a decade or two later, that effect would’ve been completely unnecessary.

Same as today camera rigs are becoming affordable to you and me, changes in technology can and will affect how we give visual meaning to a story. Because that’s what it’s all about, story telling, and the medium is simply the one that is the most effective for that.

There is perhaps a risk of focussing on form over substance. Many have predicted that in order for the status of proprietary cinema to be safeguarded, there would need to be a 3rd and maybe even a 4th dimension. My last IMAX-experience having been the two year old “Superman Returns” movie, I’m no expert, but I found it entirely unconvincing. 2009 is the year of 3D cinema, so I’ll leave it up to the more recent IMAX-visitors to decide whether 3D is as yet ready to replace 2D. I’ve heard critics say that “the screen just points at you,” which I don’t find particularly encouraging. At the same time, as equipment becomes cheaper and people experiment more, I’m sure a way to settle into the new medium will be found.

4D, which is the time-dimension, and in which you can find interactive media like games, and media spread across a longer period of time, such as TV-series, also holds much promise, perhaps more so than 3D. As a story-teller, imagine the potential of having the viewer co-create the story, or of having 50 hours of film to tell a story in. Amazing!

“Hitchcock / Truffaut” is a fascinating study of Hitchcock films, in the form of one long interview between Alfred Hitchcock and François Truffaut, and I encourage anyone interested in classic cinema to give it a read. It’s also about finding visual elements to tell a story and gives an insight into how cinema has evolved over the years. 4 Thumbs up!

Vincent

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