Posted on April 4, 2011, 17:27, by Vincent van Wylick.
Positioning is a marketing concept that is expressed through verbal, numerical, and visual cues. As such, it is easily identifiable, if you know what to look for. But the fun is less so, if you try to do it yourself. Let me give an example of what positioning is. Last night, I’m waiting for a [...]
Tags:
advertising,
adverts,
branding,
commercial,
marketing,
metrics,
non-verbal cues,
positioning,
psychology,
repositioning,
verbal cues1 Comment |
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What I'd like: branded phone-numbers
Posted on May 12, 2009, 12:48, by Vincent van Wylick.
I started a new job recently, at a financial trust. Part of my job is, for now, to learn about the financial structuring of companies setting up in Luxembourg and wanting to expand internationally. I’m also in charge of marketing (whatever there is to be done in a company that generates most of its customers [...]
Tags:
branding9 Comments |
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