Positioning is a marketing concept that is expressed through verbal, numerical, and visual cues. As such, it is easily identifiable, if you know what to look for. But the fun is less so, if you try to do it yourself. Let me give an example of what positioning is. Last night, I’m waiting for a [...]
Hey there, planet mainstream here, are you in for some blockbuster scenarios? After 2 peaceful years of gardening new products and shopping (still checking if Yahoo comes in the right size) Microsoft has apparently decided to go extrovert and check out the competition. The new internet explorer, IE8, marketed as the “discrete one’ comes with [...]
Premise: A while ago, Fred Wilson, a (possibly biased) tech-investor, wrote that he was bullish on the tech-industry. Recently, the New York Times reports that e-commerce is up because people want to travel less (fuel costs). And previous stories reported on the migration of advertising revenues from traditional media to online media. A note: I [...]
Uf! My faith has been restored: we live in a civilized business world where everybody can be a winner, sky is the limit etc. More specifically, as far as the 700Mhz part of the sky is concerned, the breaking news are that there are no breaking news and no disruptive solutions: Winners US government has [...]
