Tech IT Easy » user-generated content

The Annual Kari Silvennoinen is out!

Kari Silvennoinen — Fri, 17 Sep 2010 07:21:16 +0000

I’ve been on the road recently with very spotty wifi access and that’s when Twitter really breaks down. You’re left without context because most tweets aren’t self-standing but a link to a URL shortener giving no idea what’s going on. If you’re not knee deep in the “social”, Twitter seems like a mish-mash of ideas and links and bot posts. Then again, that what the web is: links to other places. However, how we use it and what we link to seems to have changed.

Yo dawg, I heard you like news aggregation so I put a news aggregator in your news aggregator so you can read social media while you read social media.

People are using services that make Twitter a duct-taped-together activity stream. I prefer to hear people’s ideas instead of being carpet bombed with bot notifications from the social media service du jour. But this isn’t exclusive to Twitter, Facebook took this further with web-wide likes and Facebook Connect. Your activity on the web is a feature on Facebook and they encourage you to dump everything there. Fortunately I can’t control what other people do, but a little bit of the Web dies every time someone publishes that stuff. That’s how I feel, but that’s the beauty of the Web: It’s a playground for experimentation. Too bad it feels like there’s not that much experimentation going on except on the business case side of the Web.

I rarely cross-post what I share/do on the various services. I don’t assume you’re stupid, if you want to know what links I find interesting, don’t expect them on my Twitter feed but on my Google Reader. If you want to know about my runs, I’m on Nike+. If you’re interested in what I read, or something else – well, there’s an app that isn’t Twitter for that. Sure, that’s more work for you if you want to know about everything I do but I don’t expect you to be. I don’t have to promote myself on the web – I have a nice day job and as a Finn I’m quite introverted anyway.

Also, if you guys haven’t yet figured it out – Google’s social network is the Web. And it will fail on your usual Web 2.0 metrics, because people don’t want platforms – they want applications. This is what happened with Google Buzz.

I ran a mile! Then I spent two hours promoting it on the web.

As I alluded previosuly, people use Twitter and Facebook as a make-shift Activity Streams because they just work well enough. Google Buzz was an early attempt to the next gen, but it failed miserably. It was complex, it was a platform and no one got the point. It offered advantages over Facebook and Twitter only on infrastructure level, not for the user. I’m quite certain that Google continues on this path, because there’s no reason to make a yet another Orkut when it seems that the future of Facebook and Twitter are activity updates. Better to control those updates than the services where they are published. Also, most of that stuff is just noise. In the future, the real business is filtering and exploiting those little snippets of information, not just dumbly showing them.

This hopefully could also mark the end of the dark age of “social media”, where we ignored the complexities of human social behavior and assuming that before “social media” everything was asocial. When someone can go and say that the end of social gaming is near because all gaming will be social – are you fucking kidding me? At what point in time were games missing a social aspect? Or did these guys only play Solitaire and Minesweeper? The Internet is after all a tool. It’s a delusion to believe we have required social enlightenment through Facebook when a compelling case can be made be against it. Repeat after me: you are not how many friends you have on Facebook, you’re not your LinkedIn profile, you’re not your fucking tweets, …

For example, Facebook gives us just one identity. This is by design and Mark Zuckerberg believes this is the right way to go forward. He and Facebook prefers that identity is our most low common denominator identity, probably so that they can sell more eyeballs to “targeted” ads. That might be reason why Facebook is boring, everyone is just showing their most bland identity they are willing to show to strangers.

On the web, people don’t always want to be “themselves” – or even social. Play some multiplayer games, preferably a FPS on a console – like Call of Duty: MW on PS3 – and you’ll quickly see the dark side of human psyche, also known as Greater Internet Fuckwad Theory. Blizzard tried to solve the problem as an engineering problem and attempted to force people to use their real names, this was very quickly shot down by users. On the internet, some of us want to be DeathSpank, the Orc slayer.

The Internet does not make much sense… On pricing digital goods and other illogicalities

Vincent van Wylick — Tue, 10 Aug 2010 09:14:49 +0000

“From my cold, dead hands…” It’s something that came to mind as I was thinking about writing this post. The part that doesn’t make sense about the Internet, today and perhaps since ever, is that American concept of “Freedom,” of independence and lack of governance.

In my post on piracy, my point was not complete. YES, historically, there has been a trend in every industry towards eliminating inefficiencies and yes, in some ways making things digital is just another step down that line, but NO, as @ksilvennoinen pointed out in the comments, digital goods do have a value greater than zero, the question is how to find a way to recuperate that value from customers.

To me value equals investment, but that is not the way pricing works. Unfortunately, I managed to misplace my pricing bible some months ago and can’t seem to recall most of the rules of pricing, but there is a strong psychological component to it. And the psychological part is what I am confused about. To get another book in here, it’s just like “Positioning: the battle for the mind,” if online goods are ‘positioned’ against a never-ending slew of free content, how do you position yourself to be priced at a value greater than zero?

On the one hand, it’s not so hard. You position yourself in such a way that a comparison does not make sense. Let’s take digital books, an area I actually don’t consider as threatened as publishers and media-outlets would like you to believe. The reason is that as soon as you download a digital book and view it on a PC, it immediately becomes an inferior product. Unlike a TV-show or movie, which I can frankly watch on a post-stamp (no matter what David Lynch says), reading and eyes work best together on either paper or e-paper (haven’t tried reading on the iPad, though I really like doing it on the iPhone). Of course the real threat to e-books in a PC environment is websites, but that’s a story for another day.

To get back to it, e-books work best in a dedicated reading environment, which immediately creates opportunities for platforms and putting walls around those. Platforms ensure that there is a network effect of content, walls ensure that there is no inter-leakage between the quality-controlled inside and the dark-waters-of-piracy outside. And that mechanism allows digital goods to be priced to recuperate investment and more. But…

Where it gets confusing again is how very open the Internet is. This openness allows you to create an app in a day, it also allows you to jailbreak an iPhone (now with US-gov. support), and it allows for me to get a movie that Chinese kid 107-xg46-*** released 5 minutes ago on the torrentZ. Amazon was built on this openness, as was OS X, as was pretty much anything that was stolen out of the Xerox labs 35 years ago. While there is a trend of eliminating barriers in general, it is even more prevalent on the Internet.

So, what I am asking myself here is the following questions:

Is this 1969 again, where hippies roamed free, sex was consequence-less, and there is an Aids-epidemic on the horizon, which will make us go back to the 50s in terms of promiscuity?
Are platforms doomed? I’m just talking platforms, not walls around them. Twitter is an example of an open platform.
Are the walls around platforms doomed? So: iTunes & iOS-devices, Amazon & Kindles, Facebook & human relationships, every online retailer in the world…
Is pricing digital goods a logical thing when taking into consideration how it is positioned against other digital goods?
Should digital goods be free and prices be set for things that cannot be spread digitally: iOS devices, Kindles, Disk-media, other consumption-devices…
And many more questions…

Getting back to value equals investment in my third paragraph. In any chain that leads from idea to the user, there are value points, which come from some kind of investment. In the embroidery example, a strong value point appears to be the creator. Without that person, there would be no creation. And, of course, there are plenty of examples on that. In the case of iPhone, strong value points are both the conceptualisation (R&D expenditure) and the production costs. In the case of Amazon, the website (presentation, distribution, etc.) is a strong value point. The end-product can still be digital, as it is in the case of the embroiderer’s designs, the iPhone apps, and the Kinde-ebooks, but the investment in certain parts of the chain is very much real.

And the value to consumers, which the crux of the matter, is equally real. If I compare 2010 to 1995, we live in the era of digital convenience. From e-banking, to restaurant-reviews, to TV-shows, to software, we undeniably live in a better world, but one where, ironically, we are less willing to spend as much on it. But there is another side to this as well. Let’s say, everything that exists is walled off. You’d have to pay to get access to every blog-post, to every youtube-video, to everything else that is already being charged for. I would sincerely start to question whether it was all worth it.

The Internet continues to be confusing to me, part shopping bonanza, part free-for-all utopia. Writing this has brought a little clarity, but if you have stuff to add that clears it up even more, please feel free to share it in a comment.

Can we accept piracy as a necessary evil already? [Cranky Rant]

Vincent van Wylick — Wed, 04 Aug 2010 10:39:59 +0000

I have a general philosophy on the evolution of the B2C and B2B relationship, one that is inspired by history. Let’s look at some examples. Money first took the form of barter, then gold, then coins, then paper, and now bits and bytes. Transport: on foot (great shoe-sales), animals (great stable-sales), cars (great garage sales), planes (great duty free sales), and finally tele-conferencing (great device sales). Books: handwritten, handprinted, printing-press, mass-media, internet, iPad / Kindle. At every turn, something was replaced, an industry was destroyed, yet it was for the purpose of evolution. Don’t get me started on evolution itself, as that is all about destructive replacement.

The point about all of these is not about destructive replacement. It’s about improving a product in the eyes of the consumer. And what enabled this improvement? Common standards, collaboration, user-feedback, guts, ruthlessness, innovation, progress, etc. Why producers don’t like to cooperate with that? Because every technology requires an investment to make it work.

Think of the poor embroiderer, which is what inspired this post (bound to get a lot of flack). It’s a funny industry. I wasn’t aware that needlework designs are being sold over the internet and thus at the risk of piracy. I suppose I always thought an embroiderer embroids, then sells their product and ships it to consumers. Instead, they seem to go to the simplest side-product of their work, the one that becomes a foundation for potential mass-production, the “design-chart,” which is then being “shipped,” via download, to customers. Interesting! It kinds of makes sense from a distribution standpoint. Customers are not willing to pay for the shipment of needlework, instead they prefer producing locally, which really is a great idea. The only problem here is the way it is distributed.

In a B2C relationship over the internet, I think, it always comes down to eliminating as many barriers as possible. When you buy from an online shop, you really want the product in your house as quickly as possible. If I could reach my arm into the screen in front of me and pull out the product that I just ordered, that would be just perfect. It’s worse when the product is digital, because the customer knows that it’s just bits & bytes really not worth anything tangible (I’m just talking about the 1s & 0s here) and it could be in the customer’s home in a millisecond. Instead, business erect as many barriers as they possibly can, whether it’s a big ‘copyrighted’ sign across a picture, an overly complex signup/payme page, or the somewhat convoluted iTunes-model, where it really is easier to pay than to pirate.

But in the light of evolution, these barriers are bound to be broken! The same reason why gold is no longer a form of payment, because it’s really heavy and annoying to handle, the world of commerce has a way of evolving towards something easier and easier and easier, until finally I pay by waving a magic wand (eh RFID chip) across a panel.

Let’s get back to embroidery. The problem is two-fold. 1. fragmentation, because any solution that I am about to propose will not get blanket acceptance. 2. the silly notion that selling designs, which seems like the most valuable thing an embroiderer has to offer (actual IP), is something that should be done in a direct B2C relationship. In the light of consumers constantly wanting to break barriers, this offering of valuable IP seems like an industry-defeating purpose.

So what are possible solutions?

consolidation & protection. Basically the iTunes model, where everything is placed behind a secure window that can preferably only be accessed via a specific device (my personal belief is that anything bits & bytes will eventually be free as that is not where the real value lies).
selling designs via local shops. If the problem is distribution, why not partner with local shops that keep your designs behind bars and just print out the end-product for consumers.
selling designs via the machines that produce needlework. No idea what they are called, but they have a strong incentive to keep their machines being used and have a direct line to consumers.

I’m sure any of the above is a solution with problems, but my point is the following:

Piracy will continue to exist and will become worse if you make it easy for people to pirate.
Consumer products evolve in a fashion that keeps pushing out inefficiencies and piracy is one of the quickest ways online to remove these inefficiencies.
The only way to prevent privacy is to not distribute anything that can be distributed via bits & bytes.

Case in point: the idiot that just walked into an Apple store and jailbroke every damn iPhone 4 on display.

Last point: I am not advocating piracy. I run a company myself, I have a business degree, and I believe in getting paid for your work. But I do believe silly strategies deserve to get punished. And there are plenty, plenty, plenty of them that I have mentioned on this blog over the years.

The future of online music: not just about access, but about continuous entertainment

Vincent van Wylick — Sun, 01 Aug 2010 13:45:58 +0000

I feel that something like this does not need to be said, but Spotify a relatively new service here in the Netherlands and selected countries, while cool, is missing one key ingredient: suggesting new music to users that feels somehow related to what they want.

Spotify knows what users want. There are few songs that I haven’t been able to find on Spotify, which in itself is awesome. But it ends there. When I look for the “Baby got Back” song, which I tend to do, it plays EVERY song that has those terms in the title (luckily fewer than you might expect). Instead of saying, hey, it’s “Baby got Back,” it’s a 90s song, it’s a hip-hop song, it’s funny (to some), it just plays the list of whoever decided to use those terms in the title (no seriously, there’s only 72 tracks).

Why it doesn’t need to be said that such a feature needs to exist, is because it already has for some time. Starting with Amazon, which suggests products to you based on what other people with similar tastes like, to Pandora Radio, which unfortunately (grrrr!) doesn’t work outside the US anymore, to Last.fm, which also plays some funny regional games since CBS took it over, iTunes Genius, which rocks (though iTunes as a music-player is way too bloated), Netflix, another US-only service (I’m sensing a pattern here…), etc. etc.

It’s called collaborative filtering, it’s not a new thing and I don’t at all get why not all (music-)services have it. It leads to more user-engagement, it allows listeners to navigate a musical world that has become increasingly diverse and fast-moving, and it has drastically improved my music-listening experience.

So my question is: why doesn’t Spotify have collaborative filtering? Is it expensive to implement, does it require more data than Spotify has, is it an up-and-coming feature, or is it a hidden feature that I haven’t discovered yet? In any case, it is the No. One Reason why I don’t open Spotify as often as either of us would like.

The last retail store on earth—a fantasy story

Vincent van Wylick — Mon, 26 Jul 2010 15:41:46 +0000

The door slid open slowly, all that was visible from inside the store was a wide beam of light that slowly expanded into the shape of a door. The automatic triggers kicked in and the other security-panels in front of the windows slide open also, illuminating the last retail store left in the world 2020.

He entered. The last ever retail-clerk left on earth. A wide smile on his face, from years of practice, a swing in his step from his regular work-outs. All part of the routine.

The camera-system, also the lighting system of the place, followed his every step—one tiny camera in every tiny light-bulb, giving combined resolutions beyond that of any screens in use today and filming whatever was in the store with more dimensions than the holographic output to date would require. As he reached the music-rack, the one closest to the door, the one most geared towards impulse buying, he passed the security threshold and the system was forced to react—was he an intruder or an insider? Always a fun game to play with this flaky system… He passed the test and personalised systems started turning on all around him.

It started with the music-rack, a 50 metre (150 feet) long pathway surrounded by holograms of artists’ heads performing—sometimes in group-form, if it was a band—and tiny beams triggering the sub-dermal speakers behind his ears to play a song, just right for his mood and of course just out in the charts that week. He sometimes felt he was his best customer, because he rarely left that isle without purchasing at least one song. Another credit down from his, well , limitless credits that he could spend on these things. One thing caught his eye, the Beatles hologram was slightly off-colour, the yellows not quite as yellow as they should be. He knew banging the holographic projector would only make it worse, so he made a mental note to call the mechanic, who could probably calibrate it from his home office.

Next up, the movie isle. He loved how movies had evolved over the years to become a hybrid of a blockbuster movie with great effects, a great story-line that was essentially limitless and could be changed by the viewer as he or she consumed the movie. The movie isle was a mini-experience of such a thing, also targeting his past taste, his current mood, as well as plenty of other variables of course. The result was that as he moved onto the platform, he saw Disney-bunnies playing in the grass around him, and walked along a couple of prehistoric hunters in their furry outfits with, in the distance, their attractive female mates waving at them and cheering as they got closer. He could smell the food as he drew closer, another marketing gimmick, and he was happy that after this came the food isle.

At this point, it should be said the last retail store in the world (also the name of the store) was in fact a great big mall. The difference to other stores that came before? It was run by a single man and everything else was automated or remote-controlled. A consumer would enter and would first be entertained through music and movies, and could then choose to fulfil his primal needs: food, hygiene, etc. The second-smallest section in this store that had everything was the electronics section. People basically had electronics implanted into their bodies or they ran everything off a terminal. There was no hardware differentiation, everything had already been invented, and every software could run on the hardware that people owned from the day they became an adult or when their parents gave them permission. The smallest section of this store was the payment area, in that there was none. Why pay when every credit you need is stored on your person and you can just swipe the product you want and get it?

The clerk had said his goodbyes to the women in his personal film and started down the food isle. Again, a moving platform, on which he could sit this time, with choices flicking across the tables next to him, sushi-style, until he identified his favourite, grabbed it, and munched it down. The platform, measuring his progress and seeing that there were no impatient customers trying to get by, basically came to a standstill, allowing him to eat and enjoy.

This was a typical start of the day and arguably he had the best job in the world. The rest of the time would be spent on support, on dealing with customers that “didn’t get it,” take care of the technical issues that arose even in his technology heaven, and, even, doing some sales, though that was highly unlikely with the kind of data computers already had on consumers, making every product suggestion the perfect one.

The clerk didn’t care where his customers came from or where they went, but he suspected that they lived very much like he did, in an overcrowded apartment block with a big postal area designed specifically to receive all the UPS shipments people ordered online or in his store (mail and those inferior small postal boxes were out-innovated years ago).

The first customer came in and he smiled in anticipation of having to do absolutely nothing, while the customer spent at least 20% of his disposable income that month. Typically, people only came in once a month, if ever, just to get that personal, immersive touch that systems at home and elsewhere would never be able to replicate.

Welcome to the last retail store on earth.

This story was inspired by a recent Macworld article on comic stores vs. iTunes, my blogging on food and retail, and thinking about the future of the physical retail store. Pictures courtesy of the movies “Clerks” and “Thomas in Love.”

Prefer to have me blog in fantasy format? Let me know and I’ll continue to do so!

The value of Twitter vs. the value of Facebook vs. the value of having Neither [weekend ramblings]

Vincent van Wylick — Fri, 14 May 2010 20:17:31 +0000

I think a value should always be weighed against the value of not having it, particularly when it’s hard to put a numerical value on something. This something is clearly Facebook and even more clearly Twitter, which still doesn’t compute for 100%. Why I love Twitter would be like saying why I love my dog or my Bengalese tiger, it’s hard to place a value on love. Not to say that I love Twitter, but there are few things that bother me about it. I tolerate it and it has nestled in a comfortable (but small) place in my life.

There are again ramblings against the status quo, or rather the status pecunia—the status of wealth. A few years ago, it was Twitter which seemed to show the Fail Whale more often then the “what are you doing now?” page. It lead to Friendfeed and various other me-too services that were dropped as soon as Twitter got its act together. There are again ramblings about evicting Facebook from people’s lives, though I’m here to tell you that if you want to have any kind of social life online, you’re probably better of keeping that account, though perhaps with less naked pictures or whatever you are worried about losing.

The value of Facebook is that it allows for richer connections between people that do not see each other every day. I care for my high-school friends that live in the UK, France, or Brazil, but since I can’t see them everyday, it adds value to my life to know that they are getting a kid or getting married. It does not add value to my life if people choose to leave Facebook, like some of my friends did at first when they were overwhelmed by all this publicity (something blogging prepares you for). And I’m really glad Facebook doesn’t delete accounts permanently as when people change their mind (they usually do), their friends are again there waiting for them (life is too exhausting to be-/de-/re-friend friends like most of the internet forces you to do).

The value of Twitter is like that morning coffee that adds a little (but not everything) to the quality of the moment you’re experiencing. No, NO, let’s not equate the value like that. The biggest value of Twitter to me is actually pretty much the same one as Facebook’s. I met up with a friend in Denmark a few weeks ago, who is also on Twitter, and I was able to finish his sentences because I read about his experiences ON Twitter. To me Twitter is more like a Second Life than Secondlife(tm) is. It allows for quick streams about people you care about or you “follow” because you respect them. If I had intelligent displays running Twitter on my sunglasses, I would wear them all the time while walking through life, that is how second life Twitter has become to (some of) my relationships. My business partner is going to China this week and I would love for him to update his Twitter-account while there to keep me informed of the cool stuff he’s researching for us (mobile operators better start catching up to this dynamic).

So, what, WHAT, could possibly be the value of Neither? Such a leading way to pose that question, as I’m clearly not on that side of the fence. I’m sorry that many of my friends decide against Twitter accounts because they don’t see the value of it. Those are usually the people that I see once every 6 months and our conversations are less deep because, well, we still have to get through the superficiality of “how was your day? What are you up to?” Questions that Twitter & Facebook both ask. And I’m sorry if my friends decide not to use Facebook as it not only allows them to post their thoughts, but pictures of their Bengalese tigers or their latest trip to hell, and even status updates about Farmville, which I previously stated, was an imperfect way of showing of your virtual garden to your friends.

The value of Neither is a type of emptiness that may be good for meditation, but it is no longer how the world works. It’s like seeing my parents struggle with emails or internet banking when no one sends snailmail or goes to a physical bank anymore. The world without Facebook or Twitter no longer exists. I don’t care about privacy issue 1 or 0, because it’s really your business what you put on the internet and what you don’t and you should never put stuff on there that you don’t want people to know about. I care about connections and about the empowerment that they bring to interpersonal relationships.

I have met 80 people on Facebook that I never expected to see again after graduating from high school, from university, or from leaving the coolest job I had as a tween. I am so grateful to the site for that that if Zuck were here, I could kiss him. Facebook isn’t perfect, and we should protest against these imperfections until they are fixed. Whether we should leave social networks and abandon all the possibilities they have brought us, that is like starving yourself in protest against war: Nobody cares!

This post was brought to you by TigersInPoolsHellYES. Donate via the paypal button on the right.

On making Global Package Delivery a little better [Weekend Ramblings]

Vincent van Wylick — Sat, 08 May 2010 13:12:39 +0000

I’m currently on a tirade against two things. Global package delivery, which, every single time, seem to have me waste my time waiting for a doorbell to ring. And software-updates, which for some reason are a pretty fragmented affair.

OK, there’s nothing to do about software updates and I already give up.

Global package delivery, on the other hand… UPS was founded in 1907. That’s right, gentlemen & ladies, it is over ONE ZERO ZERO (purposefully emphasised) years old! That means that people have been carrying UPS parcels around on horses, then on Fords, on ships, on aeroplanes, and will most likely carry them to space also. Unlike regular mail, the Package Industry is here to stay as well, ladies and gentlemen, all thanks to you for ordering from places like Amazon every single day.

Now, I don’t mean to pick on UPS. I actually have a problem with FEDEX (founded 1973) this week and with DHL (a German company, founded 1969), both of which like telling me things on their website that aren’t true, or are true, but so incredibly late to publish that truth that it’s just a false truth.

Dear companies that I just mentioned: we are in the age of real-time. When my best friends go to the bathroom, I know about it 5 min. before they even think about it, that’s how quick Twitter is. Sadly, that doesn’t bring a hot new gadget into my life, like your great service does. I appreciate your service, it allows me to be lazy and order to Visa’s delight. But it’s meant to be a service of convenience, and I don’t consider having to drool over my doorbell-phone by any kind of definition, “a convenience.”

Here’s what happened with DHL: Package shipped on the 6th out of Germany. On the 7th, at 4:30 a.m., package left Germany heading for the Netherlands. I sent them a mail asking whether if it doesn’t arrive today, they ship on the weekends. No reply! At 20:00, I found out, that package has arrived for sorting at a sorting centre at 17:42. I decide to call the next day to ask whether they ship on the weekends. The kind person at DHL the Netherlands informs me that a. he has no idea where my package is and b. they do not ship on the weekends. 2 hours later, the doorbell rings. It’s the mailman, who works for TNT (the Dutch equivalent to DHL) with the package from DHL. Status on the website on the 8th: “7th of May, package has arrived for sorting at a sorting centre at 17:42.”

Here’s what happened with FEDEX: Package shipped on the 5th from the US. Paris then somewhere in the Netherlands on the 6th. Estimated delivery: on the 7th at 6 p,m. I’m home at 3:30 p.m. At 20:00 I get a message that FEDEX passed by my house at 14:55 p.m. and no one was home. Status: sadly FEDEX does not receive phone-calls on the weekend.

We need a change, we need that thing you do with the tracing, not to be restricted to when it arrives in parcel sorting centre 42. We need it to have an RFID chip in the parcel, which is connected to a GPS device in the truck, which at all times tells a satellite to send me a tweet of where exactly you are at what given time. And when I’m not home, I can tweet back to said truck to give notice, to save fuel, to save the planet, and/or to change the address to my work-address. Saves your time and mine and the planet’s.

This is not rocket-science. GPS exists (globally since 2000), RFID exists (required by Wal-Mart since 2005), real-time web exists (Twitter since 2006). Yet for some reason, in 2010, I still have to wait 10 hours for an update about something REAL & RELEVANT that happened 10 hours ago. Sigh.

OK, all ranted out now. Now go fix.

What Twitter Trains You For [2Long4aTweet]

Vincent van Wylick — Tue, 04 May 2010 13:49:29 +0000

Filling out a form with boxes of max. 1000 characters is just as hard to do that as writing a 140 character tweet. 20-50% of the time I spent to tweet is usually about shortening the message using only the most essential words. And that is exactly the same for a 1000 character box.

Blogging doesn’t train you for this. Sure, you develop an instinct for when you exceed 400 words (the magic number that makes up a perfect blog post), but nothing physically stops you. We may hate the Twitter-box for imposing this limit, but in a user-generated world of way too many characters, some brevity is really, really refreshing.

- – Vincent van Wylick (again, too long for a tweet)

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Enterprise 2.0 Forum : the Jive side of Swiss Re project

ceciiil — Tue, 09 Mar 2010 10:13:08 +0000

(Hi It’s Cecil here. A french version of this blog post is available on Heavy Mental)

The Enterprise 2.0 Forum to be held on 17 and March 18 in Paris at the Meridien Montparnasse will present some case studies. The Swiss Re project is one of them.

So I’ve contacted Jive Software for an interview to check Jive situation today (rather good as the Gartner Magic Quadrant tends to show) but also their view on that project.

I owe quite a lot to Jive. As part of my job, I invited back in summer 2008 Devan Batavia (VP Sales EMEA) to give us a presentation on their product, then Jive Clearspace today Jive SBS (Social Business System).

It was a revelation. All the problems of knowledge management, innovation, productivity in a global enterprise and complex environment, all these problems that I was intimately involved with in my everyday job, all appeared in full light in one of the most relaxed and most professional presentations that I have ever witnessed.

To such extent that it has inspired my own presentation Enterprise 2.0 and allowed me to put order in my ideas and shed light on an irrefutable truth : my subject is Enterprise 2.0.

Devan has politely declined the interview and rerouted me to Nathan Rawlins to answer them. Nathan is Sr. Director of Product and he is in charge of steering the revolution of the Social Business. A bit of Jive promotion of course, but many ideas and comments that are worth visiting …

1) Could you please provide the readers with some feedback on you and on Jives ?

Jive is number one in Social Business Software (SBS), with the most extensive solution, the largest implementations, and unmatched expertise in delivering value.

Jive SBS is driving the biggest change to business practices in decades. Jive SBS takes all the things people love about social networking software, collaboration software, and community software and makes those work for business.

This is why many of the brands that drive the global economy – including Cisco, Deutsche Lufthansa AG, Intel, NIKE Inc., SAP, Swiss Re, T-Mobile and Yum! Brands – and thousands of other companies all Jive.

2) Tell us a few words on the Swiss-re deployment project that will be presented at the E20 forum by Anu Elmer, Swiss-Re VP Communications

Swiss Re provides highly customized service based on the unique risk profiles and objectives of its customers. Like most global companies, the teams at Swiss Re were becoming increasingly virtual and travel budgets had been cut. The current economic climate both increases the demand for Swiss Re’s services and places a premium on the firm’s ability to respond effectively to increasingly complex customer requirements. The business problem was clear: quicker and more efficient exchange of expertise was needed to better service new and existing clients.

The multiple collaboration tools the company depended upon-including email and other web-based tools-no longer satisfied their needs.
The Jive SBS platform – implemented under the name “Ourspace” – has enabled a more efficient exchange of specialized expertise and information which has enhanced innovation in response to client needs, reduced proposal development costs, and sped the delivery of services to key clients.

3) In terms of implementation project, what are the difference with an E20 project and the roll out of any of the above systems ? Is there any specific issue to bare in mind with E20 implementation ?

End-user adoption is paramount in the rollout of social software. That happens when interactions and connections are front-and-center. This is why adding a few social features to existing applications doesn’t support a successful social strategy. Traditional systems are focused on documents, records, or processes, not people. As such, when social initiatives are implemented, the old practices of “roll out the platform and mandate its use” won’t work. People need to feel drawn to the community.

Quite frankly, that is what is behind the success of Jive SBS. We hear again and again from companies that Jive SBS is the application people love to use, the application that makes them proud to be part of the company.

4) Some people recommend to have different collaborative platforms within the same company, some other a single one. What is your recommendation ? Don’t we lose some centralization benefits when multiplying the platforms ?

When it comes to social interactions, trying to have many platforms is a losing game. If users have to hop from system to system and stitch together conversations, they are going to stop using the systems altogether. This doesn’t just apply to internal conversations. What we have seen from our customers is that once they get collaboration happening internally on Jive SBS, the next step is they want to collaborate with customers, partners, and suppliers in a similar way. That’s why we’ve introduced the unique capability within SBS to bridge conversations across different communities, giving businesses the ability to maintain separation where necessary and foster open collaboration wherever possible.

5 ) Towers Perrin has just released a great study about people engagement in the company. This study shows that 40% of the workforce feels disengaged. Do you think E20 can help in improving workforce engagement ? How ? Have you witnessed such engagement improvement with ESSP during your studies ?

This goes back to the point in question three. One of the main reasons people are disengaged is they feel disconnected. They feel like they don’t understand where the company is going. They feel like they don’t have a voice.

That is where Jive SBS comes in. SBS lets anyone in the company have a voice. Not only does it help surface questions and concerns, it gives a platform for broad discussion of vision and direction. It gives employees something highly personal to rally around. As people feel connected on a personal level, they become more engaged.

6) Many middle manager feel unsafe with ESSPs. These bring disintermediation, and make manager feel like they are losing control of the work in the team. Do you think that 1st and 2nd level managers jobs and type of activity is at stake with the advent of the E20 ? How can they contribute ?

Successful managers will take advantage of social collaboration to help them build happier, more engaged, and more productive teams. Instead of worrying about disintermediation, they will embrace a more open dialogue that leads to better ideas and less confusion.

7) Broadly speaking, one can say that there are 2 types of Enterprise 2.0 activists. The revolutionaries and evolutionaries. The formers believe that collaborative platforms are disruptive technology that will deeply change the organisations. The latter think this is a incremental evolution that will just fill up some communication holes that are not covered in organisation 1.0. Where would you stand ?

Think of it this way: Facebook didn’t take off because it filled in a few gaps email didn’t cover. Facebook took off because it made it possible for people to interact more like they would if they were in the same room.
Chris Brogan has said the social media is our attempt to be human at a distance. Similarly, the potential of social business goes far beyond making it a little easier to collaborate. It makes it possible for employees to work together in fundamentally different ways — ways that are innately more human.

8 ) From all the studies you made with all types of organization, is there any standard anti-e20-persona that emerge ? Any over-enthusiastic-e20- supporter persona ?
Anti-e20 persona: those that are afraid of change
Over-enthusiastic e20 persona: those that just want to shake things up

9) Who would you think is the best C-Level sponsor for an Enterprise 2.0 project ? CEO ? Head of HR ? COO ? CIO ?

We’ve seen great sponsors with just about any title. It’s less about title, and more about vision. An executive that gets that this isn’t just a new technology, but rather a way of changing the way that business gets done—that’s the executive that is going to be successful.

10) My 9 years old boy keeps on asking me what I’m blogging about. What would you reply in a simple sentence ?

I’m blogging about changing the way business gets done.

Thank you Nathan and keep on making the social software revolution !

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Why I look down on coding (and why I’m completely wrong about it)

Vincent van Wylick — Thu, 25 Feb 2010 20:24:41 +0000

I live in a funny world. My company, which is composed of several disciplines in the manufacturing, industrial design, and, yes, programming space, is one factor. I sometimes see people screw together contraptions in our workshop, and I see coders banging away at their PCs and Macs, and I wonder what the hell I am thinking calling programming low or high tech. There are different degrees to everything and just like metal and a few screws can lead to an amazing creation, so lines of code produces the amazing virtual reality I interact with most of my days.

This will be a short post. I think that the Internet has proven to be a two sided coin. It brought us freedom of information, but bits are also information, which makes it hard to gain value from them. Looking at it through a business lens (a flaw of mine) I can’t help but wonder if programming is a worthwhile direction to take, if you want to make money at least.

The other side is what I wrote about in paragraph one. Code produces wonderful things and I am grateful everyday for the fruits of that labour. So I sincerely hope that my world, the business world, will continue to allow for “the code” to reign free, and for those that produce code and its products, to reap the rewards and continue to do what they love.

So I apologise for whatever I wrote previously, namely that software is not high-tech, i.e. innovative, because it simply does not apply to all code (just to the 100s of 1000s of me-too apps and websites out there, which ruin it for the good ones).

This post was inspired by Fred Wilson’s post “Code As Craft” and by one of our interns producing “beautiful code.”

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Thoughts on Farmville, an addictive but flawed Facebook game

Vincent van Wylick — Tue, 12 Jan 2010 07:20:54 +0000

I quit Farmville yesterday, after 3.5 weeks of pushing it up to level 20. In the first week, I wanted to write a review of how awesome it was and how it changed the social dynamic of Facebook. Now after a few weeks of wintery downtime, my gaming habit is back in the closet where it belongs, and my opinion is somewhat different.

What attracted me to Farmville in the first place? Well, in true Web3.0 spirit, it was someone raving about it on Twitter (Fidji Simo, I believe). It made me check it out and when I found out that some of my friends were on it, it made me give it a chance. I also remember SimFarm being one of the first games I played on my first PC and there was the nostalgia factor.

Farmville = FunVille?
The fun part of Farmville was to me truly the social dynamic. You build experience by doing different activities, such as growing fruit and vegetables, herding animals, and also helping out your friends. You can also give gifts to friends who in turn gift you back. All of that leads to two ways of measuring progress: experience points, which leads to new levels and abilities, and achievements, which you get after doing certain activities enough. While helping friends fuels my socialist—we are all equal, blablabla—self, the latter fuels my competitive—I am better, haha—self. As such, Farmville gives me complex feelings of satisfaction that can’t be found in every activity or game.

Now, while I admit that the latter statement is a little weird, but hopefully sufficient to explain why I liked the game, let me get to the parts that made me quit Farmville. They are, simply put: money, Adobe’s Flash, and boredom.

Farmville = CashVille
Farmville was admittedly the biggest blockbuster on the Facebook platform in 2009 and I have no doubt it will do well in 2010 also. The reason it is what it is, is because of its way of making money. Yes, if you want the easy way to winning, which is measured by how beautiful your farm is, you have to pay! There are three ways to pay for stuff in Farmville: achievements, such as having many neighbours or growing many tomatoes, which gets you free stuff; fake money, which buys you stuff; and Farmville money, which you get by either levelling up or by buying it for real dollars.

You can do pretty much everything you want without spending Farmville cash. Except for two things: expanding your farm, which would lead to having more real-estate and thus more “fun.” And, buying fuel. You can buy vehicles that make farming an easier chore, but using those vehicles requires fuel, which is expensive to buy and slow to recharge. The fact that I couldn’t sustainably earn income and spend it (without spending real cash) was a real downer in terms of gameplay.

Farmville = FlashVille
Flash made headlines these last few years mostly because of three things. It got bought by Adobe, its Air-platform and the sheer ubiquity of Flash as a development platform on sites such as Facebook. And, its lack of support on the iPhone / iPod Touch OS. And the latter is the case because Flash really sucks! It’s bloated, it’s not as good as pretty much any other interfacing technology (for lack of a better term), and it reminds us all of badly designed Myspace sites.

For me, the lack of iPhone OS support was a real factor as I got a Touch this Christmas, which became my nr. 1 Facebook interface, minus the reason* why I mainly visited Facebook these last few weeks (*: yes, yes, I really did mean it when I wished my friends a Merry Xmas and Happy New Year, but that just wasn’t getting me the experience points to get me ahead on Farmville…).

The second factor was that Flash is simply a bad technology. 1. it was incredibly slow and I had to reload the page several times, also losing my progress. 2. the Farmville interface is split up into blocks, on which you can farm, build, plant trees, or herd animals. Doing stuff on these chunks required actual movement of my avatar/farmer, who wasn’t moving to swiftly because of “Flashville’s bloatyness,” and I also couldn’t drag actions across the screen, which I would have been able to do even in the 16 years older SimFarm! Flash sucks and was the no. 2 reason for quitting Farmville.

I think Farmville would make the perfect iPhone App, but I really think Flash needs a major overhaul and/or be killed of.

Farmville = FrustrationVille
I already mentioned how repetitive the actual playing part became, going from one block to the next to plant or harvest. Every level felt slower and more frustrating, which was mostly due to Flash, but also perhaps due to Farmville making it harder to get to the next level. In the end, I kind of started wondering why I was playing this game and if I was even playing and not just doing manual labour. The only real reward seemed to be Farmcash, which you could either earn by levelling up (1 Farmcash per level, while buying more farmland costs like 20-30 farm-dollars, seems frustrating) or by paying real money (and that would just be sad). I could also spam my friends to join Farmville and become my neighbours, but come on!

I did get some satisfaction out of reading the several strategy guides that exist for Farmville and there really is no shortage of community support. But in the end it seems like Farmville emulates actual farming too closely, by making it tedious manual labour to grow stuff on your farm (mostly due to Flash sucking!) and it also makes it feel like serfdom, by having to buy Farmcash from your “masters,” in order to have a great-looking farm.

Well, that’s all I have to say on Farmville. It was a fun experience during the holidays and I don’t regret trying it. But while I think social gaming has a strong future, I really don’t like business models that rely on making its users’ lives more frustrating. I know World of Warcraft has a similar model and is the most successful multiplayer game ever made, but that doesn’t mean that it makes it the best game ever made. I can name a dozen single player and half a dozen multiplayer games that aren’t as successful financially, but just work well in terms of gameplay. And games like Farmville have a long way to go before they get there.

End review.
Vincent

Must Use Twitter Tools for Corporate Users

Anand — Mon, 11 Jan 2010 17:32:24 +0000

If you are new to Twitter then it’s easy to get confused with so many twitter applications out there. Further, if you are a business user than you may have no time to do research on the applications. We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I used many of the tools available in internet to manage my old twitter account.

With this idea behind I am trying to categorize the tools which may be helpful for our readers to use according to their needs. Here are some twitter tools along with the snapshots which impressed me and according to me will be easy to use even for a newbie to promote his/her business .

Buzzom Premium http://premium.buzzom.com/

Buzzom Premium is very newly launched application which allows you to focus in your twitter growth. It has many functions to choose from but more essentially its spam filter, scheduler and monitor. These are the three basic functions over which the application is build.

Direct Message is full of SPAM and it is almost unusable now. Thanks to various gaming applications and welcome or thank you messages. I like Buzzom SPAM filtering for DM. It actually makes this feature usable.

Buzzom also provides a great way to visualize your Twitter growth and network’s activity such as tweets, Retweets etc. The service also has the auto grow and follow system to increase your network’s size. Scheduler allows you to schedule tweets at certain time and control it by specifying its repeat cycle for future tweets.

2. Twonvert http://www.twonvert.com/

Twitter is all about 140 characters of words. People are already got use to expressing themselves in 140 characters with shorthand notation and some ingenuity. But that takes time and when you are in hurry, its more frustrating. With Twonvert you can easily convert your tweets into SMS shorthand language and allows you to say more with less characters!

3. Wefollow http://wefollow.com/

WeFollow is the directory of all the people in the Twitter, who have added themselves to the list. It provides an easy way for you to find relevant people in twitter and connect with them. You can find all short of people from celebrity to technologist in the list. WeFollow.com helps you use your time efficiently by making your people search easy and fast.

4. Twitscoop http://www.twitscoop.com/

Twitscoop is the service which lets you search the real-time trend in the twitter. Twitscoop uses the dynamic tag cloud to show the most talked topic in an interactive way. You can also search for related keyword and finds its popularity in the Twitter network.

Overall, it allows users to “Mine the thought stream” provided by Twitter. Twitscoop’s algorithm cuts every English non-spam tweets into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. Twitscoop can essentially be described as your real-time web’s monitor.

5. Twittercal http://twittercal.com/

Managing your calendar is very tedious. You may have to enter new task on the go and may not have access to web version of Google calendar. Now you can do that easily via Twitter, you just have to send a small tweet and it gets added to your Google Calendar.

It’s a free service that connects your Twitter account to your Google Calendar. Add events in a snap from your favorite Twitter client. Follow the 5 steps procedure to get started.

6. Socialtoo http://www.socialtoo.com/

Socialtoo is a paid service that lets you manage your twitter account by autofollow and unfollow tool. It also provides you basic statistics about your followers count and tweet count. It helps you manage your account and reduce the spam in your network.

It has interesting features like social survey that allows you to create survey that will allow you to understand your network much better.

7. StrawPoll http://strawpollnow.com/

Can you measure the sentiment of your network? Ets say you have 1000 people in your network, getting everyone’s opinion one to one is difficult. If you just want to measure if your network is Pro Apple or Pro Google, what do you do? Well Strawpoll is the tool you are looking for.

StrawPoll is the coolest way to follow the opinions of people onTwitter. It allows you to create poll and communicate with your network and understand their opinion.

8. TweetDeck http://www.tweetdeck.com/

Tweetdeck is the most popular desktop application for Twitter developer in Adobeair. It is very popular for its interface. It provides you a very easy way to maintain your daily twitter activities. Tweetdeck provides easy way to group your friends into different tabs and clean up the twitter stream. You can also search in the Tweetdeck and open a dedicated tab for the keyword; this allows you to track them easily. Recently, TweetDeck also has added TweetDeck Directory which is similar to WeFollow.

9. Stocktwits http://stocktwits.com/

StockTwits is an open, community-powered idea and information service for investments. Users can eavesdrop on traders and investors, or contribute to the conversation and build their reputation as savvy market wizards. The service takes financial related data and structures it by stock, user, reputation, etc.

User can add a set of specific stocks, save them to their own portfolio and limit the conversation around it or focus only on their favorite and trusted sources. Watch the whole stream or create your own filters. User can follow the best on the site, the best only in your areas of interest and in turn share your best actionable ideas. This is the best Twitter related financial site on the web does this in real-time.

10. TwitterSearch http://search.twitter.com/

TwitterSearch is the basic framework of the entire search engine that is present. It provides an easiest way to find out tweets related to keywords. It also has an advanced feature that lets you customize your query to find relevant tweets. It is small but powerful tool. Once you get hang of it, it can be your most powerful tool of all. Beside search, it was shows the trending topic which can be useful to get hold of the perspective of twitter.

To Actually understand how to use twitter to promote your business here is a link to an awesome article by Chris Brogan.

P.S : All the rankings and stats are based on my personal opinions and experiences while using them.

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Christmas Address

Vincent van Wylick — Thu, 24 Dec 2009 11:40:11 +0000

As formal as Address sounds, it’s not meant to be. Just a small reminder that we are still here, more exemplified perhaps by the inverted correlation between blogging and doing great things (P.S. Many of us can be followed on Twitter, which doesn’t appear to have that problem).

Yes, we have all been busy doing things like moving to different countries and continents, starting companies, starting and changing jobs. I think Cecil is even well on his way to becoming a e2.0 authority, and judging by Fidji Simo’s tweets, I think she’s developing herself into an expert in retail—on-, off-, and hybrid forms. And that is amazing news and exactly what I always wanted from Tech IT Easy—a “workforce” that is productive outside of Tech IT Easy and contributes to its members’ lives on- and offline as well.

Which is why I still encourage anyone interested in technology and its commercialisation to join us, to develop and contribute their thoughts and expertise!

All that aside, what more can I wish for our readers and bloggers on this Christmas day? For one, I wish for a better 2010 and I am 100% certain that it will be. We all got a little roughed up in 2009, but what doesn’t kill us only makes us stronger! The Internet Boom & Bust… pah, I laugh at its impact: it lead to Le infamous nouveau Web, aka Web 2.0, aka the one where 37Signals had to remind us of the revolutionary idea of charging $$$ for products. I also laugh at Enron, as all its promised consequences of accountability haven’t affected the upper-tier of management one bit (and maybe never will).

But I don’t laugh at what is happening today, I’m happy about it. Between the magnificent state’ification of banks, the “new/old” lean approach to doing all business, and the threat of global warming, it’s another warning shot at us, the complacent human race who thought they had it all under control again. The world isn’t perfect and I hope that every one of those bumps bring us closer to making it better.

All cynicism aside, we live in a time where information is at our fingertips, where collaborative filtering and neuroscience help us better filter the relevant stuff to the top, where we can still publish news at a click, which is still an amazing concept, and where we all have GPS in our hands today, and augmented reality in our hands tomorrow. Yay, the innovative mind and yay, it’s practical outcomes!

Merry Christmas everyone and if you don’t hear from us before the 31st of December, have a great transition into the new year!

Love,

Your Tech IT Easy team:
Alex, Jeremy, Steve, Fidji, Georgia, Cecil, Vincent, Kari, Manu, Lucien, Matthias, Raj, Raphael, and Remy

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The Poor Man’s Business Model—How Out-of-the-Box thinking can generate tremendous value for customers

Vincent van Wylick — Tue, 01 Dec 2009 13:17:21 +0000

I’m always fascinated by business models, i.e. at how entrepreneurs and companies put together services in order to make money from them. I’d call it the source code of business if I hadn’t seen the other source code in Luxembourg —legal and accounting—but arguably that’s more like binary code, i.e. 99% unintelligible.

Sarah Lacy writes about SMSONE, a ultra-local news provider in India similar to Outside.IN, a Union Square Ventures funded US-only company that provides news updates via the web. SMSONE does it, as the name suggests, via SMS. And it spreads through a franchising model, working with local entrepreneurs that pay a franchise fee and also collect a share of the advertising revenue from locally focussed businesses. It is able to do this because of something that apparently doesn’t exist in the US (but does in Europe): receiving an SMS in India doesn’t cost the recipient anything.

When reading about this, I was immediately reminded of a similar business model employed by a Dutch entrepreneur in Russia, Ms. Annemarie van Gaal, founder of Independent Media, a company that distributed Russian versions of magazines like Cosmopolitan, Marie Claire en Good Housekeeping (source). When she spoke at the Star entrepreneurial seminar in Rotterdam a year ago, she told us about how she differentiated herself from the competition (paraphrased as I haven’t got my notes with me):

The trouble with getting your magazines distributed in Russia was that you had to pay quite a lot of money (some would call it bribes) to companies that would then take care of it… badly. Instead van Gaal decided to do it differently. She would hire street kids to distribute her magazines, similar to the gold days of newspapers: the newspaper boy.

If you read Sarah Lacy’s account on Techcrunch, you’ll see that SMSONE does it similarly, hiring local kids, often without much education, to take care of distribution. Doing it via official channels is likely a nightmare over there, and centralising distribution kind of defeats the purpose of micro-news.

It’s a different way of thinking, which many of us westerners don’t have. I mean, would you entrust your products to a beggar on the street or to a street musician? Not only is it probably against the law (except if the government does it), we pride ourselves on our super-organised infrastructure, where anything from temp-workers to interns are there to provide companies with a flexible workforce, and anything from printing presses to mobile internet exists to produce and distribute your stuff.

Of course, I wouldn’t just leave you with these two examples. In the beginning of 2008, Boston Consulting Group published a study of “local dynamos”— domestically focussed companies, which use creative business models to capture value from emerging markets that are filled with challenges, like lacking infrastructure and low-income consumers. The map below shows how widespread these companies are.

Some very interesting examples are mentioned, like:

Shanda, a Chinese gaming-company, that, in order to combat software-piracy, focusses on providing interactive services through gaming, services that are impossible to pirate. And to overcome a lack of a financial infrastructure to pay for online services, they work with pre-paid cards.
Indian CavinKare, which sells cheap sachets of shampoo through small local retailers, while using educational marketing to teach customers how to use their products.
Goodbaby, which targets the many 1-child families in China, who are both willing to spend more on their child than multi-child families would, but are also in need of education.
Amul, an Indian food-and-beverage-marketing-organisation, which collects and pays for milk locally, while tracking all operations via satellite and uses ERP solutions to make analysis based on the data and gauge whether future supply needs to be increased or decreased.
Wimm-Bill-Dann Foods (Russia), which works extensively with local partners, and has devised leasing schemes for expensive machinery to boost their production and is able to serve 280 million consumers nation-wide.

The BCG, of course, takes the stance of its customers, Western companies, and the study is mainly aimed at how multinational companies (MNCs) can replicate 6 of these dynamo’s advantages, in order to compete with them. They are:

Customising to local needs – which involves first understanding these needs, and then meeting them.
Devising innovative business models that overcome local challenges – a logical follow-up to the last point, how to make money from the info you gained.
Leveraging the latest technologies – meaning that these emerging economies are less burdened with traditional infrastructure and quicker on the uptake of more affordable, newer, and easier-to-spread technology, e.g. mobiles.
Beneﬁting from low-cost labor and overcoming shortages of skilled labor – there’s two ways to look at this; a local workforce will be better equipped to interact on a local level, a highly-trained workforce will be better equipped to run a business. Tough call.
Scaling up fast – Russia, India, China, Brazil, etc. are all giants with the promise of huge rewards when you capture them. Many of these dynamos grow quickly through both through acquisitions and building up their network of suppliers and distributors.
Sustaining long-term hypergrowth without imploding – this kind of follows on to the last point

Some of the Western companies mentioned, which have managed to compete on a local level, include:

General Motors, which has adapted its luxury-liners to meet the demands of its Chinese customers, who are usually sitting in the back;
LG, in China, which has learned that the audio-quality of its televisions is more valued by its customers, who often reside in noisy environments;
Carrefour, which has started to work with local municipal governments in China, as these don’t meddle in their operations like local dept. stores would, and are able to provide access to prime locations;
Perfetti Van Melle, in India, a candle/chewing-gum manufacturer, which has found local means to advertise, interacts frequently with local partners, and has adapted its products to local tastes;
and Yum! Brands, which owns Pizza Hut and KFC, and has adapted its menus to meet local Chinese tastes, started a new food-chain aimed specifically at the market, and uses its international expertise to integrate IT, lean supply chains, and a higher level of food standards into their offering.

It shows the value of out of the box thinking in terms of reaching people, and I believe that traditional “Western” thinking should long ago have been thrown out the door anyway, particularly in light of the troubles that media-, automotive, and financial industries are going through. We are in the flux of disruptive innovation and only those quickest to grasp new technologies and ways of thinking are able to survive another day.

No shortage of lessons on that from entrepreneurs in emerging economies…

Vincent out

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Google’s Building Maker and the importance of fun

Kari Silvennoinen — Mon, 16 Nov 2009 08:19:36 +0000

I’m starting to think that I’m wayy too interested in maps and geographical coordinates. Things like Google Maps and GPS just make me want to make something great out of all the information we have lying around and put in a map context. I think this is also the reason behind all the location based services, everyone is trying to see what would work. Most of them are fun experiments, but let’s see what sticks.

Finnish boxy architecture, now on Google Earth.

The one thing that reminds me that we do live in a future foretold by all the great 80′s sci-fi movies is Google Earth on iPhone and especially it’s useless feature where you can change the view by tilting the phone. It serves no purpose whatsoever, but it’s cool and feels like “future”. I think Neal Stephenson’s Snow Crash really showed the vision what Google Maps/Earth ultimately could become (think real-time satellite feeds).

A while back magical elves -generated buildings started appear in selected cities in Google Earth, which was also pretty cool. Unfortunately these magical elves were somewhat sloppy about the finer architectural points of our human buildings so most of them look like boxes – and, well, some of the 60-70′s era concrete buildings are in fact (ugly) boxes.

So, when Google revealed their new Building Maker, I was pretty much hooked. It allows you to easily model buildings out of aerial photography. And if you’re good enough, those models might just end up on Google Earth.

This tool reminded me of Amazon’s Mechanical Turk, which was also interesting in how it allowed to harness the human processing capability to tasks unsuited to computers (or magical elves, who don’t grasp our architectural styles). Some might remember how it was used (unsuccessfully) to search for the remains of Steve Fosset’s plane. Google does have some experience in this fields as well, they did something similar with their Google Image Labeler, which paired random people in a game of labeling images. Unlike Mechanical Turk, Image Labeler was mostly harmless fun and a game to kill time for participants. It is this fun part that I find really important in these things. I think Google accidentally or on purpose have also some fun elements in Building Maker, in addition to it’s crack-like addictiveness level.

The best thing about the Building Maker is that it runs in your browser and is dead simple to use. It’s fun. It’s like a small flash game, but instead of just wasting time you waste time in benefit of a commercial, listed company.

So, now I have 25 models worthy of Google’s acceptance criteria. It’s these accomplishments that keep me coming back to model things. Unfortunately, many models were rejected by Google and that of course isn’t fun. The main reasons for rejections so far have been “Incomplete texturing” and “Floating”. The frustrating thing about this is there’s very little I can do about these two problems. It’s a bit frustrating to notice that Google doesn’t have imagery for all sides of the building after you have started to model a building and short of renting a plane and taking pictures yourself there’s not much you can do. Floating is even more frustrating, because there’s very little hinting you can do to tell the modeling software that the box you’re trying to make should, in fact, be on ground level instead of floating couple of meters in the air.

Yes, if you want, you can import the model from Google’s servers into SketchUp and refine the model there, but that’s both extremely difficult and requires a lot of effort. Not fun, but maybe, just maybe, that refining could get your model listed…

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The lowest common denominator online: the written word

Vincent van Wylick — Wed, 09 Sep 2009 09:31:20 +0000

A few months ago, I wrote to you about an experiment I was conducting regarding collecting videos from people that could not make it to a reunion I was organising for my high school. Out of the ca. 300 people that signed up to our Facebook group, only ca. 100 can make it in the end (this weekend). Many of them live all over the world, hence it made sense to try and involve them in some way.

Just like you guys couldn’t offer me much of a suggestion regarding how to arrange this distributed video system, people were fairly unresponsive to my request to send me greetings by video or audio. Even pictures from the good old days were apparently too much to ask for–us “oldsters” used analogue cameras back in the day and no Flickr in sight.

This all changed however just last week when we decided to focus on what I call the lowest common denominator in organised activities like this reunion and also business. Focussing on the simplest possible solution to solve a collaborative problem.

We asked everyone that couldn’t make it to send a short text to say hi, etc. And the responses came rolling in. Within 2 days, we already had 30 and they keep coming.

It just shows you 2 things: 1. really K.I.S.S. (keep it simple & stupid) is the best way to deal with most problems. And 2. we are really not ready for a video-based messaging system. Sure, there’s Youtube and more, but you also need to record, you need to look good on the recording, you need to convert it to flash, you need to upload it, the receiver needs to convert it back, edit it (a super-big hassle!), and then present it in a usable way. Far from K.I.S.S.!

Vincent

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RSS is far from dead, long live web feeds

Kari Silvennoinen — Mon, 07 Sep 2009 09:51:09 +0000

Recently another round of discussion has started on the web about how RSS is riding to the sunset. I think there is some irony that most of us were alerted to these posts either from our feed reader or other aggregation site like Techmeme.

Your newspaper doesn't show unread count, so why does your feed reader?

This time the debate originate from a blog post at ZDNet. And I think that as long as the title of the post was that RSS readers are becoming meaningless, the post makes some sense. And it’s true, there’s not much innovation in RSS readers these days and some of the design mistakes were listed here. The idea that a user imports a RSS document and reads just it, that’s dead. We’re still far from what’s possible when computers work on feeds.

Another thing this means is that as feeds become more and more part of the web’s infrastructure (see for example Google’s GData), it’s not really interesting for end-users. This in turn means that there just isn’t any money in it. For certain websites, this of course equals to that tech being dead.

One of the blunders in feeds was the dichotomy between RSS and Atom standards. While the former is used today as an umbrella term for feeds in general, it’s really, really inferior to the latter. The problem with Atom is that it came late to the game and while it can be as simple as RSS, but it can also be used for many other things than just blog posts and most RSS readers couldn’t be bothered. This is why the RSS format is dead in the water. The Atom format is much more flexible and is used in many other ways than just one-way polling (see above-mentioned GData for example).

Feeds are here to stay, they are not Web 1.0 stuff, but an integral part of Web 3.0. They just can be so much more than “seeing what’s new”. A site like Techmeme could not exist without feeds. It’s just that we haven’t unlocked the potential. It’s not sexy and it might negatively affect web ad revenues. This is why I think Techmeme shines, just like Friendfeed; they follow the “River of news” approach to new items that was proposed early on. Other readers, like most desktop apps and Google Reader, put new items into an inbox, pretending that each new item has an equal value to us.

Feeds are really immature technology, we’re still unsure about formats and how to consume feeds. And, on top of it all, how could we use this technology the improve the experience of having a discussion on the web. I propose we take a look to ancient computer history.

Before the Internet, on the dial-up BBS services it was a common due to the call costs to download all the new discussions on that box’s forums to your “offline reader” and disconnect. One could then peacefully go through and answer to any threads that were interesting and upload these back to the BBS. But it wasn’t limited to just one board, an offline reader was one inbox for all your discussion on all your BBS boxes. The Usenet newsgroups could be “consumed” using a similar logic. But, today, as Diaz says, our “sources of for reading material are scattered across the Web” and this approach doesn’t work right now. But it could in the future.

I’m not sure that we can stop and concentrate on discussion anymore, because Facebook and Twitter have made “discussions” move so quickly that concentrating on just one is impossible. But if we could go back to those more peaceful times, I’d like to have these “offline readers” back. Of course, they wouldn’t need to be offline today, but real-time.

Discussion on the web is not in good health. It’s scattered and disjointed. I’m not calling for a centralized solution, I’m looking for a standardized solution – something that’s already possible with Atom. We subscribe to blog posts, but we don’t subscribe to the comments. It’s a hassle even if the blog you read happens to use WordPress’ e-mail subscriptions or Disqus, Intense Debate or some other solution.

There are some major obstacles, one of them being that the income of sites are tied to ad impressions. The other huge problem is that we need to lay down the infrastructure first. Pretty much all sites support the one-way RSS today, but only a handful support Atom Publishing Protocol (which is a different thing from the simple feed itself). Also, none of the forum software, as far as I know, support anything like this. Instead of using the web interface, it would be possible to access the discussions using another, more suitable interface. Most of blogging tools are APP aware, though.

We don’t listen to music by going to individual bands’ websites, we have collected our music to a single source (be it iTunes, Spotify, Winamp or something else). I don’t know about Google Reader’s long term roadmap, but it wouldn’t surprise me if something like participating to comments is there. Yes, you can “like”, “share” and “comment” the posts there, just like in Friendfeed et al., but you can’t participate to the discussion on the original site.

We can rebuild discussions on the web. We have the technology.

Image by FastIcon.com

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Proposing a Paul Graham style blogging model

Vincent van Wylick — Wed, 02 Sep 2009 08:09:36 +0000

We’re all stupid busy and it sucks. Tech IT Easy was started under the guise of studenthood which does not in any real way reflect “professionalhood.” 10-hour days are not uncommon in my line of work and it doesn’t leave much space for reflection–the real currency of writing.

So here’s what I propose.

form a group of tech/business enthousiasts (aka regular readers)
find a platform (e.g. mail, but I also favour the private wiki where texts can be shared privately and easily edited)
share ideas for blog posts and drafts and discuss those internally
release, not often, but qualitatively good pieces on technology / business / etc.

Why do I call this the Paul Graham model. Take a look at his essays. Under some of them (e.g. the Ramen profitasble essay), there’s a thank you to people that helped him edit the piece.

I’d like to hear your thoughts. If you’re interested in collaborating, either publicly or anonymously, and/or happen to know a good platform to do this on, leave a comment or send us a mail.

Thanks,
Vincent

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The Retro Problem

Vincent van Wylick — Thu, 27 Aug 2009 08:27:19 +0000

Retro Programming sucks?

Derek Sivers writes about an idea for a creative computer: it would do nothing until you figet with it enough / learn about it enough to make it work. Kind of like the Radio Shack TRS-80 in 1978, which he grew up with.

I love this idea, but my no. 1 thought is that the context differed largely for him as a kid and for kids now. 1. there’s peer influences. I know that home schooling is a semi-big deal in the US (tried it once, it sucks) and that a large factor of that is keeping your kid isolated from bad influences.

In the scenario of CreatoComputer2009(TM), you would have to keep the “bad” influence of innovation and gadgetery around kids to a minimum, to allow your kid to use CreatoComp. Because as soon as that kid sees that all the other kids have to work nada to have a working computer, the whole experiment implodes.

Vs. 1978, where everyone had to work at making these wiry beasts, people dared calling a computer, work.

You can take this analogy to anything retro really: cars, movies, Asteroids the game. Compare that to any modern invention and people (except for the nostalgic crowd) quickly turn away.

I agree that to create creative & creating people, you have to confront them with difficult problems to solve at an early age (perhaps). I do think that it needs to be built upon the platform that we are now living with: super-connected graphical interfaces that operate in the digital realm mostly and involve minimal wiring or soldering. I also think that our understanding of education is evolving to the extent that even playing games can be considered a type of learning, which seems fairly compatible with being a child also.

You know there’s only one answer to this problem, right?

Vincent.
(P.S. I know, 2 posts in 2 days. Doesn’t mean that I’m back though, more confused about whether I want to come back. Gotta love the limbo that is August…).

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Teenies are not us

Vincent van Wylick — Wed, 26 Aug 2009 08:41:22 +0000

NY Times writes that teens don’t dominate the Twitter-sphere, thus proving that kids don’t always drive innovation.

I’m not going to go into what sad individuals do like Twitter (small gulp), but I am pretty certain that teens are major drivers in terms of Facebook or Myspace (as, from personal experience, I don’t really see teens stopping being teens until their 21, I classify most undergraduate university students as teens also).

The major driver in teen-life is not exposure. It is in fact privacy. For every teen version of Paris Hilton in highschool, ca. 20 students in fact feel uncomfortable about all this exposure. It’s a hormonal thing and I don’t think technology change can change biological factors, at least not for a very long time.

Just my 2 cents, derived mostly from growing up in a large family. Feel free to disagree, but I think privacy is a much better marketing strategy for teens than “let’s expose everything.”

Vincent

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The Dynamics of Blogging and the Dynamics of Doing Business

Vincent van Wylick — Sat, 08 Aug 2009 10:05:07 +0000

I hate breaks in anything I do, blogging, work, sports, love, etc., because it’s always harder to return back into the zone. Similarly, I already knew subconsciously that it would be hard to return back to blogging after the proposed hiatus. Routines are good and when they are moved aside, they get replaced by something else.

The human body is a machine and everything, from hours in the day, to food and exercise, to making money, to relationships, are all pieces in the machine of life. There’s only so many hours in the day is a well-familiar phrase to most of us and reflects the difficulty in balancing different activities and responsibilities, with some just falling off the map.

I am not saying that I plan to stop blogging, but I do think that we all need to make choices in our lives which will affect other, previous ones, like domino blocks.

Dynamics…

I just bookmarked a blog post on delicious on forming sales teams in a startup. It’s a good one and you should all read it. As I tagged and bookmarked however, I immediately thought, hey, I’m pretty sure no one on my company will read it. Why? Maybe because we already figured it out… Maybe because we figure stuff out as we are doing it… Your choice.

Blogging or any kind of writing for public purposes brings several complications to business people:

it is public knowledge, meaning that the competitive advantages are slim: I don’t think this is a major factor, as most innovations are combinations of different ingredients that may or may not be public knowledge. Great artists steal, as they say.
Writing is processed explicit knowledge from something that was previously implicit and needs to be made implicit again by the reader for it to be useful in a practical context: I’ve written about the knowledge-generating company and the knowledge spiral twice before. Another phrase, “You can’t help yourself, because your *self* sucks!” also comes to mind.

It’s the latter that represents the greatest challenge to authors and consumers of their work. I’ve also previously written about the benefit of formal education, which, I think, tries to recreate the knowledge spiral, turning explicit knowledge into the implicit kind, to be used by students in their work later on.

The dynamics of business is that there are expenses—YOU, the team, the office, etc.—which need to be recuperated by your work—the work you do for customers, after which they pay you. It leaves very little time for reflection, e.g. through blogging, etc., and for making things explicit, e.g. through blogging, etc.

I’m still a big fan of Michael Gerber’s E-myth revisited, which is really about writing that franchise manual for your business, so you can both understand the processes happening in your company, and expand on those, by more easily passing on knowledge. It’s Taylorism, of course, or Scientific Management, or any of the other management methodologies that followed in the past century.

But these activities require time, time which people inside organisations usually do not have, and hence prefer to outsource to outside consultants, who then need to make their knowledge explicit and again implicit in the minds and methods of their clients’ organisation.

It’s a real nightmare for people (like me) who think to much and always aim for something higher. And who want to blog. And who want to do good business…

Thoughts?
Vincent

(Picture courtesy of Fisica & Psychica)

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How to make the Browser a more Efficient OS

Vincent van Wylick — Tue, 21 Jul 2009 14:56:14 +0000

Briefly. With all this Chrome OS and HTML 5 talk, you’d think that we were already at the stage where we could run all apps in our browsers. Close, but one thing that I think is terrible about the current state of browsers is that they become so damn bloated the more you use them. Here’s Firefox, for instance, after just loading it and about 30 tabs:

My Macbook’s fans are running like crazy.

Apart from the obvious, that there needs to be better memory / processor management for tabs—optimally, unused tabs should use minimal percent of both—another big problem is the lack of visibility of what you have open in your browser. As soon as I have 10+ tabs open and a number disappear of the page or are in different browser-windows, I have no overview, not to mention little idea of what little flash- and other widgets are being opened in each page.

Some innovations, I’d like, are:

Grouping of tabs by domain-names, similarly to how Windows allows you to group windows by app.
The ability to control whether Flash is being loaded, what kind of flash, and what kind of other apps. Yes, I know about flash- and ad-blocking, but something more elaborate.
Better than 2, a common webpage standard for how much memory / processing a web-page should typically take. And perhaps a browser-imposed limit as to what pages get loaded or not.
An indication of where a tab is when I’m trying to load the same webpage or domain-page. E.g. I use Netvibes often, each of which has 5-15 widgets in each tab and thus consumes a fair amount of power. When I can’t find the right tab, I open multiple instances, which obviously slows down the browser some more.

All of this is relevant, I feel, both because of the “shift” we are seeing towards “Browser-OSs,” but also because there is a trend towards buying less powerful single-purpose machines often for use on the road. A bloated browser can use as much battery as running a game, the difference being that most mobile travellers know better than to run a game on the road.

Rant over. Would love to hear about Firefox extensions or Browser innovations that overcome some of these problems.

Vincent

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Why Universities work and Self-Study doesn’t

Vincent van Wylick — Tue, 14 Jul 2009 09:23:34 +0000

Just briefly, as the only reason I’m standing is due to the fumes of caffeine, rather than a good night’s sleep.

I just finished going through the Lesson’s Learned blog post on “The Principles of Product Development Flow,” which I think is an excellent review of a book that I does not seem to be on public release yet for us Europeans. Well, you could order it from Amazon.com.

I’m fascinated with things like lean manufacturing, total quality management, agile development, etc. Basically, product development, which Eric enticed me with, as it’s the crucial link between invention and commercialisation (aka the definition of innovation).

That said, product development is something that you best learn in university and not (just) from a book. Several reasons:

anyone can say that they read a book
there are no tests at the end of books, no accreditation for you.
it’s a singular view at a problem, while in a course you (hopefully) get presented with multiple views
you equally don’t have your peers or teachers to discuss problems and solutions with.
And, the most important reasons of all, a good university provides a link between theory and application, by providing you with opportunities for doing internships and/or jobs.

None of this is sadly provided by books and is why I feel that reading a book on product development and management will only help someone actively engaged in this activity and/or doing a study in this field.

That said, I think that those are all areas where bloggers, authors, companies, and educational institutes can do a lot about improving the system of learning and particularly the link between learning and application.

Just my point of view, I’d love to hear yours.
Vincent
(Picture courtesy of sinesoflearning.blogspot.com)

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How Technology has pushed us into a Zone that is neither Real nor Unreal

Vincent van Wylick — Mon, 13 Jul 2009 13:18:21 +0000

From the European FT this weekend:

“Blackberry owners will soon be able to download music wireless tracks to an application that will help the smartphone compete with those made by Apple and Nokia. … Most tracks will not have copy protection software, which restricts how many devices the music can be moved to.”

It’s the word “most,” which has triggered today’s rant on PR, technology, media, and more. First of, what kind of statement is that most tracks will not have copy protection? Why not all, why not none?

Looking at the past, we all know that copy protection, aka DRM, has plenty of negative associations attached to it. And, as with most negatively perceived technologies, it has been hacked so often that the word “protected” has just become a PR term. Copy protection is not a feature, it’s a handicap, but clearly most songs on the Blackberry platform will not be handicapped, which is… a feature??

We all know that optimally, no producer (or organisation associated with music production) would allow music to be released DRM-free. But the very fact that protection means Zilch, means that actually there is no point to implementing any kind of DRM-system, except on the request of the owner(s) of particular songs (which probably happened here). So, instead of all or none, we get “most,” which is just BS. I already predict that this new initiative is going to fail, by the sheer indecisiveness of the PR message alone, which is a reflection of how little thought-out the business strategy must be.

My point in all of this, infused by a single expression of vagueness, is that somehow technology has spun out of control. There is a system of checks and balances in place, there is a self-correcting mechanism at play, but no one has the complete overview of how it works and when it will work. In the case of the recession, for example, things will balance themselves out again. And hopefully we will get a system in place, the more open the better, that will regulate what is happening. But there will very likely be many casualties of war.

In the case of media and profiting from it, it looks bad, very bad. The word “most” perfectly reflects the uncertainty of where it is all heading, but anyone can see that with production and distribution becoming cheaper and more decentralised, there is hardly any need for centralised music companies, except to build systems that track what is out there and rate it (e.g. CBS/Last.fm, Hypemachine) or to fund the more expensive part of the formula: getting on TV/radio (which will also disappear at some point) or setting up a concert (which will hopefully never disappear, but is hopefully self-sufficient).

Sadly, the only solution I see to saving “the industry” is to silo everything off, which is arguable already happening when you look at the behaviour of businesses like Pandora, CBS/Last.fm, and Hulu) and sue the crap out of anyone infringing. That would make everything nice and predictable again, but only if you could make it impossible to go from one side to the other. Star wars.

Some systems where this is the case, more or less, would be gaming consoles, and you would need the same for audio and video content. But because the light and the dark side (traditional media vs. new media vs. piracy) are not separated, you will continue to see a shift towards freeing everything until the only thing predictable will be that there is no money to be made from media, just from the products (e.g. merchandising) and services (e.g. concerts) around it.

Yes, I continue to be very down on traditional media. Feel free to lift my spirits in this area.

Vincent

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A thought about comment-enticement

Vincent van Wylick — Sat, 11 Jul 2009 16:48:53 +0000

Comments on this blog? No, not many, and I know I’m not alone either. Another blogger thought that the main casualty of Twitter isn’t blogging, but actually commenting. We alluded to something similar a few years ago, when Kari and me both wrote blog posts on where the conversation was going. Ironically, back then, we did get comments, but my conclusion was that comments were moving towards more specialised platforms, like Digg, Slashdot, and now Friendfeed, and maybe Twitter.

Back when I followed 300 people on Twitter you couldn’t pay me enough to read my Twitter-stream. I called it trying to drink from a waterfall several times and you all know what happens when you drink from a waterfall: you fall in!

No, the only way I read Twitter content and pretty much the best way to catch my attention these days is to @vincentvw me, just because I have an rss-feed just for that.

The traditional, “writing for success” way? Write a compelling title. But that has back-fired on me as a reader more than once. You can also write posts to p*ss off people, which is pretty effective, but leads to stuff like death threats.

I like the idea of pinging someone personally, à la the Twitter reply, much more. What I would like is something as follows:

A system that gives people the option to register with their names, contact-details, and interests (in the form of tags, maybe). And when, and only when, that particular interest is being written about, then you get pinged.

I guess you could already do this with some fancy Google tracking or just by subscribing to a tag-based rss-feed (Delicious allows for this, not sure about other platforms). But I see this as a great way for blogs to become relevant once more. It would also force bloggers to connect more with their readers’ interests and perhaps lead to a stronger community feel.

What do you think?

Vincent
(Picture, called “Emptiness is form,” is courtesy of Scott Snibbe.)

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