Archive for the ‘marketing’ Category

Efficiency in Organisations

In my height of blogging, I often started a topic for a blog post with a tweet. For this topic, it reads: “There’s a downside to efficiency of communication when customers have a history with you and expect the opposite.” This sounds a little cryptic, so let me elaborate. There’s a few variables that are [...]

Unsolicited Email is Evil and a Checkbox doesn’t Equal Solicitation

For a week now, give or take, I’ve been getting daily email updates from XYDO.com. If you don’t know what that is, it’s a site that many people tweeted and blogged was the successor of Digg.com. It may be, but I actually think Twitter and Facebook are and we are leaving the era of one [...]

Opening up

I don’t know what to write about yet, perhaps the co-relation between blogging and ideas. I attempted a similar post last week, and restricted it mostly to differing learning styles. In short, some people (me) learn as they write, some as they hear, some as they see, some as they speak. As a human being, [...]

(Re)Positioning Yourself

Positioning is a marketing concept that is expressed through verbal, numerical, and visual cues. As such, it is easily identifiable, if you know what to look for. But the fun is less so, if you try to do it yourself. Let me give an example of what positioning is. Last night, I’m waiting for a [...]

Blogs are to Books are what TV-Shows are to Movies?

So Penelope Trunk wrote a book. I previously wrote about her here. A commentator on one of blog-posts asks: Penelope, I read your blog regularly. Is there anything in your new book that I wouldn’t have already gotten from your blog? Either way, I’ll probably buy it… but I was just curious. Posted by Kelly [...]

Artful Pitching

My partner, Graham, is a bit of a wonder. He’s been in “the biz” of telepresence for some time, starting as an inventor / artist and really being part of the core of how to connect remotely to someone else since the 80s. With my company, AquaCinema, too, he’s worked with some key-players in VR [...]

The Missing Stat

This post started with the wrong premise, that Facebook wasn’t providing enough stats to page administrators. Last night I received a mail from Facebook that outlined some brief stats from a page that I administer. It looked like this. At first I thought, nice thanks. Then I thought that what I was really missing were [...]

A Guide to Twitter

“What is Twitter?” People still keep asking me this, 5 years after Twitter was founded (I joined mid-2009). This “guide” will be my answer from now on. Just read this if you want my understanding of what Twitter is. So what is Twitter? Is it… …a celebrity medium? Charlie Sheen is the latest addition to [...]

The Anti-Instagram

I have nothing against Instagram, I SWEAR, I have nothing against Instagram. The only inconsistency… I have never used Instagram. This post is an attempt to find out why. Shawn Blanc pointed me to the article “Instagram Founder Kevin Systrom’s 30-Second Rule for App Success,” which, exactly like the title states, is about how you [...]

The Great Divide

I sent off my V-moda headphone for repair. The address was somewhere in Los Angeles, California, and I live in the Netherlands. They checked it and sent me a replacement with no questions asked. The only problem? I sent them off on the 23rd of February and got them back yesterday, 15 days later. Even [...]

Justifying the Twitter Trends Bar

At this moment, I haven’t read a single positive thing about this new feature on the free iPhone Twitter app. The only tweet that is mildly realistic, is Anyl Dash’s: “Geeks complaining about trends bar on Twittter’s iPhone app seem to think their Twitter use case is the most common one. I suspect it’s not.” [...]

Are we living in a networked world?

Cecil Dijoux has been writing a lot on what he calls the networked enterprise on this and his site. He’s a big believer in it and I respect that even though I disagree on a great many points with him. This post is the beginning of a response to him—I would have to summarise many [...]

Is Steve Jobs the Michelangelo of our times ?

As for the second time in recent history of Apple, Steve Jobs steps down from the board for health reasons, #hypertextual honors the man Fortune has voted the best CEO of the decade 00. Billionaire and a leading figure in 4 industries, His Steveness, as his afficionados nicknamed him, enjoys a unique status as a [...]

8 Things I learned about Entrepreneurship in 2010

This is not a post about the macro-economic climate. I tend to think that we all make our own fate, though certainly financial conditions affected the way I perceived certain things. It’s more a post about a guy who’s never been an entrepreneur, but who watched, interacted, and tried to learn a lot about entrepreneurship [...]

The Mac App Store is gonna **** things up

Horror-tagline for the Mac App-store: It reveals what was previously hidden… but you may not like what you find. I’ve been looking at two-and-a-half sources for informing my opinion about the Mac App Store (MApp Store for short): TUAW’s price point analysis of the Mac apps in the store today, some developers p.o.v. that previously [...]