(Hi, it’s Cecil here. A french version of this post is available on Heavy Mental)

Bertrand Duperrin explains in a quite remarkable post the risk of backslash when using standard web 2.0 key words while presenting social networks to a new audience. The reason is : there could be some misunderstanding from the audience.

Among these key words : Conversation. Bertrand exposes the issue :

Just try to explain to a manager who has been struggling for years to reduce wasted time and productivity due to gossip, that time is now for team talk and conversation. And even worst : that his role is to stimulate this conversation. Then watch his face that slowly turns sour.

6 reasons to bring management and the enterprise conversation back together. And to use collaborative platforms to foster the latter. Read more »

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