NY Times writes that teens don’t dominate the Twitter-sphere, thus proving that kids don’t always drive innovation.

I’m not going to go into what sad individuals do like Twitter (small gulp), but I am pretty certain that teens are major drivers in terms of Facebook or Myspace (as, from personal experience, I don’t really see teens stopping being teens until their 21, I classify most undergraduate university students as teens also).

The major driver in teen-life is not exposure. It is in fact privacy. For every teen version of Paris Hilton in highschool, ca. 20 students in fact feel uncomfortable about all this exposure. It’s a hormonal thing and I don’t think technology change can change biological factors, at least not for a very long time.

Just my 2 cents, derived mostly from growing up in a large family. Feel free to disagree, but I think privacy is a much better marketing strategy for teens than “let’s expose everything.”

Vincent

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