Tired of the gazillionth post about 10 marketing tips for social marketeers? Tired of marketing all together? I think there’s a reason for that, it’s because marketing should be invisible!

Let me give you a brief example and then I will stfu. For my high school, I’m organising a reunion together with a team of 2-3 people. We started a Facebook group, ca. 140 people from all over the world have signed up. We hold mass-mailing campaigns only to find out what people’s preferences are. We use that data, derived from poll-answers mostly, and design, hopefully, the perfect reunion event.

When the day comes, this September, I’m sure someone is going to say: “thank you for all the work you did.” But that’s b#llsh#t! Because it wasn’t us doing the work, it was everyone filling in what they wanted and everyone designing their own event. All we did was mediate, using the free tools that are available to anyone at zero effort.

That’s the way all marketing should be. Because if you think about it, marketing is about giving customers they want. And how do you do that? You listen to customers, stfu, and deliver.

Vincent

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