Comments on: Museums online: interview with Alain Romang http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/ A Technology and Business Weblog provided to You by a Global Group of Friends. Wed, 29 Dec 2010 19:44:30 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: A Fresh Start (up) » Nothing to say http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3922 A Fresh Start (up) » Nothing to say Fri, 23 May 2008 06:24:22 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3922 [...] to publish more interesting things (it’s not hard!) on Tech it Easy. My latest pieces include an interview of Alain Romang on how museums can benefit from the Internet, and a book review of The One Minute Entrepreneur from Ken Blanchard. Enjoy (or not) [...] [...] to publish more interesting things (it’s not hard!) on Tech it Easy. My latest pieces include an interview of Alain Romang on how museums can benefit from the Internet, and a book review of The One Minute Entrepreneur from Ken Blanchard. Enjoy (or not) [...]

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By: Claude http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3921 Claude Tue, 06 May 2008 05:46:12 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3921 Thanks for this interesting post. Happy to see some french guys at the top level about the mariage between Internet & Culture and who are not afrid to make some experimentations Thanks for this interesting post.

Happy to see some french guys at the top level about the mariage between Internet & Culture and who are not afrid to make some experimentations

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By: Fidji SIMO http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3920 Fidji SIMO Mon, 05 May 2008 20:18:52 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3920 Totally agree for the non-substitution of offline and online, and agree also on the interest of online in case of a museum in a different country. What is interesting is the ways that can be found to combine those two experiences, like the Tate Modern which allows to select in their online gallery of paintings the ones that you like the most and then offers you an itinerary to see all of them in a limited amount of time when you come to the real building. Concerning Second Life, what is interesting and not enough exploited yet is the context. The context is which pieces of art are displayed matter a lot: the building of the museum itself influences the way you see the paintings. So for example for the Dresde museum which reproduced the entire building in Second Life, it is a way of making the online and offline experience converge. Which is why it is also interesting, even if other mediums have other advantages (like the pixel argument you gave). Finally, we all read all the articles announcing the death of Second Life, so we know that this is not a sustainable platform for creativity so far, but the horizons that it opens, in particular in the art space, are worth mentionning. Totally agree for the non-substitution of offline and online, and agree also on the interest of online in case of a museum in a different country. What is interesting is the ways that can be found to combine those two experiences, like the Tate Modern which allows to select in their online gallery of paintings the ones that you like the most and then offers you an itinerary to see all of them in a limited amount of time when you come to the real building.

Concerning Second Life, what is interesting and not enough exploited yet is the context. The context is which pieces of art are displayed matter a lot: the building of the museum itself influences the way you see the paintings. So for example for the Dresde museum which reproduced the entire building in Second Life, it is a way of making the online and offline experience converge. Which is why it is also interesting, even if other mediums have other advantages (like the pixel argument you gave).

Finally, we all read all the articles announcing the death of Second Life, so we know that this is not a sustainable platform for creativity so far, but the horizons that it opens, in particular in the art space, are worth mentionning.

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By: Vincent van Wylick http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3919 Vincent van Wylick Mon, 05 May 2008 19:09:30 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3919 I'll be honest, I don't think the digital experience will ever be good enough. Sure, gaming has largely replaced the playground, websites newspapers, and the mp3 the CD, but if I want to take a break and recharge, it's usually necessary to go breathe fresh air, meet people, smell the flowers, or the paintings… I think I made this point last year when I wrote about <a href="http://techiteasy.org/2007/08/14/which-place-does-the-web-take/" rel="nofollow">third place and the web </a> (I've been re-reading some old posts). The only time, I find a website a good substitute, is if it's from a museum in a country I won't be going anytime soon, e.g. Japanse prints, which I love. I'd also like to know whether Second Life really has a competitive advantage over other mediums, for museum-art? I would think that pixels are the most important attribute when looking at a picture, and you can do that just as well on a web-site, or in flash, if it needs to be interactive, as you can in second life. And I have some other problems with it, which I think I wrote in a previous post of yours on second life, namely that the barrier to entry—starting a program just to see something, as opposed to entering a web-address—are too high for many, affecting visitor-numbers. I guess I just don't see the ROI of Second Life. I’ll be honest, I don’t think the digital experience will ever be good enough. Sure, gaming has largely replaced the playground, websites newspapers, and the mp3 the CD, but if I want to take a break and recharge, it’s usually necessary to go breathe fresh air, meet people, smell the flowers, or the paintings… I think I made this point last year when I wrote about third place and the web (I’ve been re-reading some old posts). The only time, I find a website a good substitute, is if it’s from a museum in a country I won’t be going anytime soon, e.g. Japanse prints, which I love.

I’d also like to know whether Second Life really has a competitive advantage over other mediums, for museum-art? I would think that pixels are the most important attribute when looking at a picture, and you can do that just as well on a web-site, or in flash, if it needs to be interactive, as you can in second life.

And I have some other problems with it, which I think I wrote in a previous post of yours on second life, namely that the barrier to entry—starting a program just to see something, as opposed to entering a web-address—are too high for many, affecting visitor-numbers.

I guess I just don’t see the ROI of Second Life.

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By: Fidji SIMO http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3918 Fidji SIMO Mon, 05 May 2008 18:24:30 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3918 Vince, you realize that everybody thinks that I am a nerd now? ;-) Actually the worst part is that I go on Second Life only to be aware of all the artistic initiatives that are going on there so that I can include them in my thesis, but I never went there just for fun, even with the strong incentive I have to check it out often. So I really wonder how they will manage to diversify their audience, which is particularly important since I am speaking about demcratization here. What is interesting is analyzing the overlap, to try to understand if the Internet entices a new types of people to be interested in art, either by having a better understanding, or by having time to view art pieces in the comfort of a home, or by noy having the traditionnal bareers that you have in a museum (prices and atmosphere). And if this is the case, then the question is to know whether it will be sufficient to make people go to real museums or whether the online experience will be good enough to give a real artistic experience on a screen. Vince, you realize that everybody thinks that I am a nerd now? ;-)

Actually the worst part is that I go on Second Life only to be aware of all the artistic initiatives that are going on there so that I can include them in my thesis, but I never went there just for fun, even with the strong incentive I have to check it out often. So I really wonder how they will manage to diversify their audience, which is particularly important since I am speaking about demcratization here.

What is interesting is analyzing the overlap, to try to understand if the Internet entices a new types of people to be interested in art, either by having a better understanding, or by having time to view art pieces in the comfort of a home, or by noy having the traditionnal bareers that you have in a museum (prices and atmosphere). And if this is the case, then the question is to know whether it will be sufficient to make people go to real museums or whether the online experience will be good enough to give a real artistic experience on a screen.

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By: Vincent van Wylick http://www.techiteasy.org/2008/05/05/museums-online-interview-with-alain-romang/#comment-3917 Vincent van Wylick Mon, 05 May 2008 07:24:35 +0000 http://jeremyfain.wordpress.com/?p=967#comment-3917 Considering the demographics of a museum—usually highly educated—I guess internet-access is not a too surprising attribute, and the museum's marketing-strategy makes a lot of sense. I wonder if this works as well for other types of businesses, and why. Considering the prevalence of the net and easy content-creating tools, I guess every business has to go that route eventually. And there's probably a great opportunity for those that can provide standardised, cheap, and measurable locations for businesses to set up in in second life (if this isn't already happening), though I don't know many people, apart from you, Fidji, that frequent that area much. Considering the demographics of a museum—usually highly educated—I guess internet-access is not a too surprising attribute, and the museum’s marketing-strategy makes a lot of sense. I wonder if this works as well for other types of businesses, and why. Considering the prevalence of the net and easy content-creating tools, I guess every business has to go that route eventually.

And there’s probably a great opportunity for those that can provide standardised, cheap, and measurable locations for businesses to set up in in second life (if this isn’t already happening), though I don’t know many people, apart from you, Fidji, that frequent that area much.

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