Entries RSS · Web3.0, embryonic in China
Just come back from the third edition Win In China september session. It is entrepreneurship program financed by CCTV2 (channel 2 of China Central Television). The winner gains ten milion rmb (around 1 milion euros) to realize his project in China. All challengers have to speak chinese mandarin to present his idea and at least 18 years old, last year there were around 200 people from overseas enrolled.
I met M. Andy Lee who presented his Web3.0 project. Unfortunelly I did not have enough time to understand his idea, because there was noisy. He just sent me a mail today to explain his idea, and he quotes this article from the magazine The Economist, Inserting advertisements into video games holds much promise.
I am still trying to understand the relation between web3.0 and in-game advertising. Some smart people like Andy are definitively not on the same planet as me 
. I will continue to give some feedbacks of this meeting.
Who is Andy Lee ? Andy holds EE Ph.D from Stanford, and MBA from UC Berkeley. He used to work in Cisco, AMD, also as CFO in EiC Corp., and CTO in TeleVersal Systems, Inc. Andy is currently the Managing Partner of Berksford, a US/China Investment, M&A, and Strategy company. His project in Win in China is about Web 3.0.
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Hi Lucien, nice to see you back on tech it easy. Web3.0 is fascinating and I hope you’ll write more about it. However I don’t see the connection between it and in-game advertising? Could you explain the link further?
Hello Vincent,
Like you I am trying to understand the relation between web3.0 and in-game advertising. Some smart people like Andy are definitively not on the same planet as me
In which case I have to conclude that Andy Lee, who sent you this article, explained his ideas pretty badly, a vital skill for an entrepreneur I would think.
I sort of understand I think, he’s linking (web-)advertising to gaming-behaviour, much like Google is doing, but I have to read between the lines, in other words, guess, and I’m not sure our readers will do the same.
A so-called entrepreneur who’s not able to pitch his project in less than 30 seconds is not worth listening. Even worst when the guy calls on a press article full of bullshit numbers (read: from market surveys’ s projections) to explain his idea…
By the way, I’m to launch “Web 4.0″. Just to get some buzz around
Also make sure that you watch this webcast from Mix07 Paris, where Julien Guiraud (Marketing Director, Microsoft Digital Advertising Solutions — formerly Massive) speaks (in French, sorry!) about in-game advertising and product placement, and shows some real world demos.
Clauer, would you have that link to the podcast?