Comments on: Digital Marketing Key Performance Indicators

By: @IMD_OWP

@IMD_OWP — Wed, 31 Mar 2010 11:54:41 +0000

A KPI measures performance commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organizational goals. The KPIs differ depending on the nature of the organization and the organization's strategy and help evaluate the progress of an organization towards its vision and long-term goals, especially toward difficult to quantify knowledge-based goals. Here is a session at the IMD by the veteran of digital marketing

By: Jeremy Fain

Jeremy Fain — Tue, 19 Jun 2007 07:45:29 +0000

You’re absolutely right Tarek. When I wrote ‘top entry pages’, I actually meant ‘top landing pages’ – so it’s already there I guess.

Interesting insight on selling software online. Indeed, trial + purchase are 2 key features to highlight on a landing page.

By: Tarek Demiati

Tarek Demiati — Tue, 19 Jun 2007 05:02:37 +0000

I’m not a marketing guru myself, just a humble Software Engineer & WannaBe Entrepreneur

But what about “Landing Page” ?

http://en.wikipedia.org/wiki/Landing_page

If you’re selling software online

your landing page must absolutely include the killer features of your product + 2 big buttons Download a Trial version or Purchase mentionning the price is also helpful for the customer

Best Regards from France,

Tarek